You don’t have to work for a major packaging company to know that consumers care about quality. A recent study conducted by Ipsos InnoQuest, however, goes into more detail about what exactly people are looking for in their plastic packaging—and here at PI, their answers come as no surprise. This global study reveals that the majority of consumers would actually pay more for a product if it came in “packaging that keeps food fresh long” or “is environmentally friendly.” In our experience, those things can actually go hand-in-hand, creating a superior product that’s also more eco-friendly.
In the United States, about 25 percent of our food ends up being thrown away.1 The situation on a global scale is even worse—that number can be as high as 50 percent, according to a recent study by the Institution of Mechanical Engineers.2 No wonder the consumers surveyed place such a value on packaging that maintains freshness.
While there are a number of factors that affect how long food stays fresh, plastic packaging is one of them, and every packaging company owes it to their clients, the consumer and the environment to design and manufacture a better product. At PI, that includes using sanitary materials and manufacturing methods that keep out bacteria and contaminants that could otherwise quicken spoilage. Airtight, watertight resealable food containers also prevent early spoilage, and keep food fresher than containers made of foam or paper.
Eco-friendliness is one of the hottest topics in plastic packaging today—in fact, it has been for some time. As consumer interest in sustainability grows, packaging companies continue improving their methods, designs and materials accordingly. The reusability and recyclability of different plastic packaging types all influence how eco-friendly they are, and how easy they are for consumers to recycle. Ultimately, it’s up to plastic companies to develop packaging that is easier for the average consumer to recycle. By assuming that responsibility, we can better address the priorities that consumers around the world are declaring.