blog    Plastic Ingenuity August 2013 Archive

Packaging Challenges: Creating Safe Pharmaceutical Packaging

Posted by rhelmke on Custom Packaging | Tuesday, August 27th, 2013 | 0 comments

As specialists in the pharmaceutical packaging industry, we at PI know that creating safe and secure designs for products like medications comes with its own special challenges. You need not only a clean room and uniquely-hygienic manufacturing equipment like ours for safe production, but also designs that allow users to access their medications without posing a threat to children. Just like us, any packaging company working for this industry must have expertise not only in manufacturing, but in design, as well—and this can pose a true challenge.  The Importance of Safe Packaging Solutions Pharmaceutical packaging solutions have to keep medications safe not only on the store shelf, but in the home, as well. According to the CDC, every year, 70,000 emergency department visits are the result of children under the age of 18 unintentionally overdosing on medication.[1] These numbers rose between 2001 and 2009, and the group most at-risk for unintentional overdoses is children under the age of 5—not a group historically known for abusing medications.[2][3] The implications of this are clear: Any packaging company that designs and manufactures pharmaceutical...

Packaging Challenges: Innovations in Sustainability

Posted by rhelmke on Custom Packaging | Tuesday, August 20th, 2013 | 0 comments

No matter how iconic your product packaging becomes, there’s always room for innovation—especially when it comes to improving sustainability. As leaders in the plastic packaging design industry, we at PI are always researching and experimenting with new ways to make our products more eco-friendly. While we look for viable ways of improving our use of plastic, another notable name with a highly recognizable packaging design is taking its experimenting to a novel—but potentially impractical—extreme. Coke’s “Cool” Product Packaging Coca-Cola has one of the most iconic packaging designs in the world, but this summer, it’s gone—well, almost. The company has launched a new bottle made entirely of ice, shaped in the classic hourglass design with a mold, delivered, and then filled on-site with soda. It hasn’t debuted stateside, but has made a splash on the Colombian beaches where it’s being sold—the bottle itself keeps the drink cold, and when it melts, all that’s left behind is the bracelet-sized rubber sleeve it was wrapped in, branded with the Coca-Cola logo. Is it innovative? Absolutely. But is it sustainable? Coke touts that the...

Packaging Challenges: Making Your Packaging Do More

Posted by rhelmke on Custom Packaging | Tuesday, August 13th, 2013 | 0 comments

Now more than ever, versatility is critical if you want to stay competitive. At least, that’s the way we see things here at PI—after more than 40 years, we’ve seen firsthand the importance of doing it all and doing it well. In the plastic packaging industry, you can never stop looking for new ways to improve your products, and in more ways than one. One of the biggest challenges that a packaging company faces today is creating product packaging that adds value not just because of what it is, but because of what it does. The Rise of Do-More Packaging More and more often, manufacturers today are tasked with combining practicality and artistry in their product packaging. Instead of creating something that is simply cost-effective, eco-friendly and practical, it must also be uniquely functional in a way that adds value to the product inside. The packaging can no longer simply house or advertise the product—it has to become a part of the product. This isn’t a new concept—just look at the plastic food packaging trays that hold microwavable or oven-ready...

Packaging Challenges: Encouraging Sustainability

Posted by rhelmke on Environment | Tuesday, August 6th, 2013 | 0 comments

We work with a variety of substrates here at PI, including highly recyclable ones like PET, so we know the value of using sustainable materials. Product packaging made out of recyclable materials reduces waste and ultimately makes plastics better for the environment, but manufacturing with recyclable and repurposed materials is only part of the equation. The United States produces about 250 million tons of trash every year—an average of more than 4 pounds per person per day. According to the EPA, though, only about 35 percent is recycled. In fact, just more than 50 percent of Americans describe themselves as “extremely” or “very” knowledgeable about proper recycling.[1] This means that a large percentage of recyclable plastic packaging ends up in a landfill instead of reaching its full potential. Of course, that doesn’t mean that packaging companies like us shouldn’t focus on sustainability—in fact, it means quite the opposite. Recyclability: Educating and Encouraging Now, Keep America Beautiful and the Ad Council are teaming up for the “I Want To Be Recycled” campaign, geared toward providing recycling education for American consumers. The...