Now more than ever, versatility is critical if you want to stay competitive. At least, that’s the way we see things here at PI—after more than 40 years, we’ve seen firsthand the importance of doing it all and doing it well. In the plastic packaging industry, you can never stop looking for new ways to improve your products, and in more ways than one. One of the biggest challenges that a packaging company faces today is creating product packaging that adds value not just because of what it is, but because of what it does.
The Rise of Do-More Packaging
More and more often, manufacturers today are tasked with combining practicality and artistry in their product packaging. Instead of creating something that is simply cost-effective, eco-friendly and practical, it must also be uniquely functional in a way that adds value to the product inside. The packaging can no longer simply house or advertise the product—it has to become a part of the product.
This isn’t a new concept—just look at the plastic food packaging trays that hold microwavable or oven-ready frozen meals. Manufacturing technology has come a long way since then, though, and the race to discover and implement similar innovations is more competitive than ever.
What’s a Packaging Company to Do?
For a packaging company to thrive today, it has to meet the challenge of discovering its own innovations. Here at PI, for example, we create plastic food packaging that twists and locks for easier opening, storing and reusing, and other food packages with built-in tamper-evident features. We work with a wide variety of materials with varying levels of heat, shatter and scratch resistance. Fundamentals like these give manufacturers in our industry the tools to develop innovative solutions based on the needs and desires of our clients and their target audiences.
The real challenge, then, is for industry newcomers to make up for lost time and develop the mastery that makes innovation possible. As plastic packaging manufacturing capabilities continue to evolve and consumers increasingly favor packaging that adds value to a product, finding the sweet spot between creativity and practicality is more important than ever.