blog    Plastic Ingenuity October 2013 Archive

Consumers Changing Their Tastes—Literally

Posted by rhelmke on Food Packaging | Tuesday, October 29th, 2013 | 0 comments

You know that we’re always watching the trends here at PI, and this month, a few food-and-drink-related studies should be catching the eye of every packaging company in the industry—whether they make plastic food packaging or not. Packaging World has broken down the latest consumer research, which shines some light on how consumer attitudes may be changing—and we have ideas about what a packaging company like us can do about it.   Mamelle Soy Packaging, Courtesy of Packaging World Convenient Drink Options Grab-and-go drinks like bottled water, soda, iced tea and energy drinks are growing in popularity, but that doesn’t mean consumers are shopping indiscriminately. For example, consumers have indicated that they care about sustainability, particularly in single-serve bottled drinks like these—they have even indicated that they’d be willing to pay slightly more for plastic packaging that they knew was sustainable. Similarly, consumers are also gravitating more and more toward beverages labeled as “organic” or “natural,” meaning bottle and label designs should save some real estate for advertising these benefits.[1] Getting Adventurous with Food Other research has shown that consumer...

The Art of Over-the-Counter Pharmaceutical Packaging

Posted by rhelmke on Custom Packaging | Tuesday, October 22nd, 2013 | 0 comments

Between issues of sustainability, compliance and security, over-the-counter pharmaceutical packaging is always making headlines. Since this is an industry we’re familiar with here at PI, we wanted to focus on some of the major factors that go into crafting plastic packaging for OTC pharmaceuticals. What are the aspects that get overlooked? What should more packaging companies focus on? Let’s take a closer look. Critical Areas of Focus When designing pharmaceutical packaging for OTC medications, there are a number of factors that are easy to overlook. Here are just a few of them: Color—From clear and yellow to white, amber and more, pharmaceutical packaging comes in a wide range of colors. As we’ve said on this blog before, nothing is accidental in the hands of experienced packaging companies—especially what the color says about what’s inside. Texture—You shouldn’t overlook the tactile sensations of plastic packaging, especially in something as frequently handled as a pharmaceutical package. Even a simple variable, like whether the cap is flexible or stiff, can make a considerable impact on how easy it is to open and close.  ...

Pepsi’s Scented Bottle Cap Strategy

Posted by rhelmke on Custom Packaging | Tuesday, October 15th, 2013 | 0 comments

Earlier this year, Pepsi announced that its soda bottles would be changing their shape for the first time in 16 years. It looks like the changes won’t be stopping there, though, as a recently reported patent could be introducing a new sensory experience to their plastic packaging. So what’s Pepsi’s plan, and what does it mean for the future of plastic packaging design? The Olfactory Focus Pepsi’s latest packaging design isn’t meant to appeal only to the eyes, but to the nose, as well. Recent reports in Plastics News and Packaging News show that the company has filed a patent for what they call an “aroma delivery system,” which could be incorporated into their plastic bottle packaging. This curious system essentially consists of small capsules filled with aromatic vapors, which would be released into the air when the bottle is fist opened. Not all packaging companies and consumer trend analysts may immediately see the appeal to this sort of idea—after all, who ever really wished that their soda bottle gave off a puff of aroma when it was opened? The...

New Study: Plastic Food Packaging Influences Product Choice

Posted by rhelmke on Custom Packaging | Tuesday, October 1st, 2013 | 0 comments

As much as the designers and engineers here at PI like to be creative when coming up with new packaging solutions, a packaging company like us can’t ignore data. After all, we’re not creating solutions for us—we’re creating them for consumers, and brands that market themselves to consumers. So what does the latest data reveal about what people look for in their plastic food packaging? A Study in Transparency In a recent study, participants were placed in an environment common for snacking—in front of the television, of course—and provided with a wide variety of snack foods in different types of plastic food packaging.[1] Some of the packaging was transparent and some opaque, and the study’s authors rotated which snacks were in which bags over the course of the experiment. So what did it all prove? According to the study’s data, the type of snacks that participants chose depended on the types of packaging they were in—for example, they chose baby carrots more when they were in opaque packaging, and smaller candies more when they were in clear packaging. It wasn’t...