Between issues of sustainability, compliance and security, over-the-counter pharmaceutical packaging is always making headlines. Since this is an industry we’re familiar with here at PI, we wanted to focus on some of the major factors that go into crafting plastic packaging for OTC pharmaceuticals. What are the aspects that get overlooked? What should more packaging companies focus on? Let’s take a closer look.
Critical Areas of Focus
When designing pharmaceutical packaging for OTC medications, there are a number of factors that are easy to overlook. Here are just a few of them:
- Color—From clear and yellow to white, amber and more, pharmaceutical packaging comes in a wide range of colors. As we’ve said on this blog before, nothing is accidental in the hands of experienced packaging companies—especially what the color says about what’s inside.
- Texture—You shouldn’t overlook the tactile sensations of plastic packaging, especially in something as frequently handled as a pharmaceutical package. Even a simple variable, like whether the cap is flexible or stiff, can make a considerable impact on how easy it is to open and close.
- Size and shape—Naturally, size and shape are critically important in pharmaceutical packaging design. Medication packages are not one-size-fits-all, particularly considering the medication itself
- Carton—Should your medication’s plastic packaging come in a paper carton, or should the package sit on a shelf or be placed on a peg hook? How does this affect your shelf appeal, or your security?
- Compliance—Is your packaging designed to encourage compliance? Blisters may portion out pills to encourage users to take the proper dosage.
Of course, these are just a few of the considerations that packaging companies need to account for when designing pharmaceutical packaging. There are virtually limitless possibilities for designing a package for OTC pharmaceuticals, so a company like PI has to be diligent when weighing our options to keep things safe and working their best (fortunately, we love a good challenge).