blog    Plastic Ingenuity January 2014 Archive

Plastic Packaging Trends for 2014: How Much Does Size Matter?

Posted by rhelmke on Custom Packaging | Tuesday, January 28th, 2014 | 0 comments

You don’t have to work for a packaging company to know that every piece of custom plastic packaging should be specifically tailored to what goes in it. You don’t even need to be an expert to understand the importance of plastic packaging that appeals specifically to a certain audience. What many can easily forget, though, is that it doesn’t matter just what you’re selling, or who you’re selling it to—it matters where you’re selling it. Tailoring Your Plastic Packaging to the Store Are you selling the same exact product in the same exact plastic packaging in every type of store? You could be missing opportunities, according to a recent study. This study, reported in Packaging News, shows that UK consumers are increasingly making repeat shopping trips to smaller stores throughout the week, rather than making one weekly trip to a larger store. Because of the limited resources of smaller, convenience-style stores, they aren’t always a good fit for products that go well in larger grocery stores. Smaller stores, for example, have limited shelf space, so packaging companies can’t depend on...

Plastic Packaging Trends for 2014: Make Yourself Stand Out in More Ways Than One

Posted by rhelmke on Custom Packaging | Tuesday, January 21st, 2014 | 1 comments

It’s an exciting time for plastic packaging. Technological advances and design innovations have made plastic more cost-effective for manufacturers, more appealing for consumers and more sustainable for the environment. As plastic keeps booming, though, its popularity is going to increase the pressure on packaging companies to create designs that stand out. In our experience at PI, creating product packaging that stands out is a twofold challenge, and you can only maximize your potential when you respond to two distinct needs. Product Packaging That Stands Out Visually Store shelves are more crowded than ever, and with online shopping growing more popular every year, packaging companies need to find ways to capture the attention of consumers. This means creating product packaging that’s visually distinct, whether that be in its shape, size, color or other factors. Many everyday products come in similarly-shaped plastic packaging no matter who manufactures them—toiletries like shampoo and toothpaste, for example, typically come in predictable packaging. This year, you can expect to see more and more packaging companies experiment with unconventional designs that stand out on store shelves by...

Plastic Packaging Trends for 2014: What to Do About Food Residue

Posted by rhelmke on Food Packaging | Tuesday, January 14th, 2014 | 0 comments

Plastic food packaging has come a long way, especially when it comes to sustainability. Now, a recent study has taken the first major step in increasing the acceptance of foodservice packaging in curbside recycling pickups—but there’s still more work to be done. The Food Residue Study Packaging World reports that a study completed by the Foodservice Packaging Institute (FPI) has made a potential breakthrough in its advocacy for curbside pickup of recyclable plastic food packaging. The study has found that despite the commonplace anxiety over food residue on foodservice packaging, foodservice packaging demonstrates no significant increase in residue over any other type of plastic food packaging. It determined this by taking a random sampling of about 2,000 pounds of curbside recyclables, which it sorted by type before measuring the food residue content. Though this is only one study that was performed in one city, the results could indicate a future increase in the acceptance of curbside recycling pickup that includes foodservice packaging. But what does that mean for packaging companies? Prioritizing Thoughtful Design At PI, we regularly manufacture foodservice packaging...

Plastic Packaging Trends for 2014: How Important is Easy-to-open Packaging?

Posted by rhelmke on Custom Packaging | Tuesday, January 7th, 2014 | 0 comments

We’ve talked on this blog before about the potential dangers of wrap rage—the phenomenon of becoming so frustrated by hard-to-open plastic packaging that you develop a negative association with the brand, or worse, hurt yourself in the effort to open the package. We go to great lengths to create plastic packaging that is secure without inducing wrap rage, and any packaging company that doesn’t make this a priority already is facing some serious challenges in 2014. When consumers rely on cutting open plastic packaging with scissors, box cutters, knives or other sharp implements, they risk hurting themselves and causing significant damage to the products inside. Statistics show that 70 percent of cuts and abrasions are to the fingers and hands—do you have a plan for protecting your customers from injuring themselves on your plastic packaging? Can You Make Secure Plastic Packaging Easy to Open? In the packaging world, some conventional wisdom suggests that your product packaging can be either secure or easy to open, but not both. Small, high-value consumer goods like smartphones, designer headphones and accessories for electronics are...