It’s an exciting time for plastic packaging. Technological advances and design innovations have made plastic more cost-effective for manufacturers, more appealing for consumers and more sustainable for the environment. As plastic keeps booming, though, its popularity is going to increase the pressure on packaging companies to create designs that stand out. In our experience at PI, creating product packaging that stands out is a twofold challenge, and you can only maximize your potential when you respond to two distinct needs.
Product Packaging That Stands Out Visually
Store shelves are more crowded than ever, and with online shopping growing more popular every year, packaging companies need to find ways to capture the attention of consumers. This means creating product packaging that’s visually distinct, whether that be in its shape, size, color or other factors.
Many everyday products come in similarly-shaped plastic packaging no matter who manufactures them—toiletries like shampoo and toothpaste, for example, typically come in predictable packaging. This year, you can expect to see more and more packaging companies experiment with unconventional designs that stand out on store shelves by breaking from tradition.
Product Packaging That Stands Out Functionally
Looks aren’t everything, and now more than ever, creative plastic packaging has the power to redefine relationships between consumers and their products. A sophisticated package doesn’t just hold a product—it creates an experience for the consumer using that product.
We’ve written before about how packaging has the power to change the entire consumer experience with the product inside, and as consumers are increasingly motivated by convenience, packaging companies have to answer the demand for packaging with functionality as sophisticated as its aesthetics.
The Year Ahead
That wraps up our look ahead at what to expect for 2014. While we’ve been in the plastic packaging industry for more than 40 years now, we understand the importance of keeping a close eye on modern trends and adapting to what consumers are looking for—keep checking back on the blog throughout the year for more tips and industry news!