blog    Plastic Ingenuity April 2014 Archive

Benefits of Clamshell Packaging

Posted by rhelmke on Food Packaging | Wednesday, April 30th, 2014 | 0 comments

  At Plastic Ingenuity, we continually examine the benefits of thermoformed plastic packaging. Among the many options available, we believe clamshell packaging is one of the strongest and most attractive plastic packaging options. Created from thermoformed plastic resins, clamshell designs are growing as one of the most reliable packaging options for both food and retail items. Thermoformed clamshell plastics are ideal packaging solutions for many industries, especially for food and retail. Clamshell packaging gives products an eye-catching display that is still structurally sound and durable. Learn more about the benefits of clamshell packaging and how this design can work for your products. Eye-Catching Clamshell packaging has an uncomplicated one-piece design that makes it a fuss-free way to get complete enclosure on your products for enhanced protection. Even though clamshell packaging is simplistic by nature, businesses have many options to enhance its aesthetics. Similar to blister packs, companies can insert graphics cards into their retail clamshell packaging designs for added shelf appeal with consumers. Companies can customize their food packaging, as well, by printing the logo or other designs onto the...

Consumer Trends in Packaging: Part II

Posted by rhelmke on Marketing | Tuesday, April 22nd, 2014 | 0 comments

  In the first part of our consumer trends packaging analysis, we provided you with an in-depth look at four considerations for plastic manufacturers. Now, we’re analyzing the top four consumer trends in plastic packaging. On-the-go lifestyles People don’t have time to wait around anymore. Consumers spend long hours in the office (and some even work multiple jobs), have other obligations, too. To match their busy lifestyles, they’re seeking foods that have already been prepared and ones that are easy to eat. This busy attitude transcends beyond food, too. Consumers want simple packaging that doesn’t take time for them to think, in terms of both structure and design. Simple packaging may only save consumers a few minutes or even seconds from their days, but that’s what they need. Brand Enhancement / Differentiation In today’s diverse marketplace, companies have to stand out now more than ever. Companies need to create a brand for themselves with their plastic packaging. This could come with a new structural design or graphic. Whatever companies choose for the packaging, they need to remain recognizable and relevant...

Consumer Trends in Packaging: Part I

Posted by rhelmke on Marketing | Tuesday, April 15th, 2014 | 0 comments

  At PI, we like to examine consumer trends, as well as the reasons why these trends are occurring. Recently, we have been analyzing market trends and reports to gain insights as to how consumers are behaving and how the packaging world can develop solutions to follow accordingly. In the first part of our series, we’ve outlined some of the top consumer packaging trends and considerations. Older Population Older generations seek out products in no-fuss packaging. They want products with easy-to-read labels and ones with packaging that is uncomplicated to open. Companies usually will not customize a general product’s packaging for one market. However, companies that produce products with the elderly in mind, like remote controls with enlarged text, could package their products in simple, easy-to-open blister plastic packaging for added convenience. Recycling Consumers today think about sustainability.  While a “green” product may not be the sole reason consumers buy a product, environmentally-friendly products do still play an important role in purchases. At PI, we recognize this and have taken our Green Ingenuity initiative to produce responsible plastic packaging. Smaller...

Common Plastics for Thermoforming

Posted by rhelmke on Thermoforming | Tuesday, April 8th, 2014 | 0 comments

  At PI, we specialize in thermoforming plastics for standard and custom sizes, generally using PET plastic. In the industry, though, six plastics lead the way for thermoforming: ABS, HIPS, HDPE, PVC, PET and PETG. See the differences with each of these thermoformable plastics to decide which one could work best for your products’ packaging: ABS A common thermoformed plastic, ABS is comprised of acrylonitrile, styrene and butadiene. ABS is known for its tough resilience to the elements, including heat; it can handle temperatures anywhere from -4 to 176 °F. This allows the plastic to be molded at high temperatures. Most commonly used for mechanical purposes, like for pipe systems, it can also be used for protective headgear, golf club heads, musical instruments, like recorders, and even for toys, like Legos. The plastic can also be used in some tattoo inks. HIPS HIPS plastic, or polystyrene, can be used for foamed or rigid plastic. This plastic’s clear and brittle composure makes it an ideal plastic for protective packaging, like packing peanuts, or food and drink items, like clamshell containers, bottles...

The Functions of Plastic Packaging

Posted by rhelmke on Custom Packaging | Tuesday, April 1st, 2014 | 1 comments

  When you’re in a store, why do you pick a certain product over another? Many times, it’s because of the product’s unique packaging. At PI, we know that considerations for packaging are not one-dimensional; many other factors go into a product’s plastic packaging design, like preservation and brand recognition. Consult our list of some of the solutions that packaging provides: Product protection and Preservation The No. 1 function of packaging is to protect the product from damage or spoilage. Without packaging, outside forces could damage or completely ruin a product during transportation. For food items, inadequate packaging could cause spoilage, making the product defective and even causing health safety concerns. All product packaging, including plastic packaging—like blisters or clamshells, must be suitable to preserve your products in the intended condition. Brand Recognition and Innovation At PI, we’re constantly examining new industry trends for plastic packaging. Repeatedly, we’ve seen examples of how packaging can be powerful for a company’s brand recognition. Think of some of the bigger-name companies on the market and their products’ packaging. These products have been ingrained...