blog    Plastic Ingenuity Consumer Trends in Packaging: Part I

Posted in Marketing | Tuesday, April 15th, 2014 | 0 comments

 

At PI, we like to examine consumer trends, as well as the reasons why these trends are occurring. Recently, we have been analyzing market trends and reports to gain insights as to how consumers are behaving and how the packaging world can develop solutions to follow accordingly. In the first part of our series, we’ve outlined some of the top consumer packaging trends and considerations.

Marketing, to understand consumer wants and needs

Older Population

Older generations seek out products in no-fuss packaging. They want products with easy-to-read labels and ones with packaging that is uncomplicated to open. Companies usually will not customize a general product’s packaging for one market. However, companies that produce products with the elderly in mind, like remote controls with enlarged text, could package their products in simple, easy-to-open blister plastic packaging for added convenience.

Recycling

Consumers today think about sustainability.  While a “green” product may not be the sole reason consumers buy a product, environmentally-friendly products do still play an important role in purchases. At PI, we recognize this and have taken our Green Ingenuity initiative to produce responsible plastic packaging.

Smaller Pack Sizes

Good things really do come in small packages—at least, that’s what consumers’ behavior has told us, especially with food consumption. When people are presented with smaller packages, they tend to consume less at the time but ultimately purchase more because they feel healthier. You can translate this knowledge as a solution when you need to package your products. By providing smaller sizes, consumers will be more likely to buy your products and continue to buy them.

Smaller Households

In 1973, an average of 3.01 people lived in a home. Now, the average household size is only 2.54 people, an all-time low. The demographics of the average household size have changed, too. More people are living together without getting married. From a packaging standpoint, it only makes sense that families are seeking products that fit with their household size, meaning mainly smaller pack sizes, or at least products in lesser volumes. This may mean for food, they no longer need to buy in bulk because the products could spoil before people eat them.

Companies could apply the same concept for pharmaceutical plastic packaging. Before, consumers may have bought Ibuprofen or some other over-the-counter medication in bulk because they thought the family could use it all before the expiration date. Now, they may be seeking smaller packs to reduce waste. With household sizes decreasing, packagers have to take note of what consumers want and need.

Check back soon to read the second part of our consumer trends in packaging analysis.


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