blog    Plastic Ingenuity May 2014 Archive

Packaging Trend: Innovative Convenience for Food and Drink

Posted by rhelmke on Food Packaging | Tuesday, May 27th, 2014 | 0 comments

  At PI, we like to stay in touch with consumer trends. We’ve already told you that consumers prefer products that come in convenient plastic packaging, and that is truer than ever. Convenience for the customer is nothing new for packaging—after all, food packaging designers are usually most concerned with creating easy-to-consume food or drink packaging designs. Lately, however, companies are combining eye-catching designs with innovative plastic packaging to create truly desirable products. It’s not enough anymore for companies to create any packaging model: they have to push themselves outside of their comfort zone and ask, “What do my customers want, and how can I stand out from the crowd to get them to choose my product?” Now, we have companies packaging their foods in even more handy and inventive ways. See how your company can create convenient packaging your consumers will love. Why Pre-Packaged Food Products are Popular with Consumers The average American doesn’t have excess time to cook and prepare elaborate breakfast, lunches and dinners every day. With only 5.1 hours of leisure time during an average day,...

Plastic Ingenuity to Present on SQF Certification in Packaging

Posted by rhelmke on Uncategorized | Tuesday, May 20th, 2014 | 0 comments

Here at Plastic Ingenuity, we’re continuously examining industry trends and learning as much as we can about the packaging industry. That’s why we’re pleased to announce the organizers of the 2014 Thin Wall Packaging Conference have invited Michael Schubert, our production engineer manager, to host a workshop on the Safe Quality Food (SQF) certification for food packaging. Schubert’s Presentation on the SQF Certification Because Schubert is so involved in the production side of packaging, he has developed an extensive knowledge on the subject of the SQF certification. He will be relaying that information, as well as the necessary steps required to gain the SQF certification, to conference goers during his workshop. The SQF certification originated as a way to ensure food is consistently safe for consumption for consumers. Food service, retailers and regulatory agencies recognize this business-driven initiative worldwide. Food safety is the utmost importance for food packagers, so the SQF certification is a very highly regarded industry standard and utilized inmany companies’ packaging solutions. We proudly abide by the SQF certification for our line of plastic packaging solutions. This...

Plastic Ingenuity Wins 2014 AmeriStar Award for Plastic Packaging

Posted by rhelmke on Custom Packaging | Tuesday, May 13th, 2014 | 0 comments

At Plastic Ingenuity, we are committed to improving the safety and shelf-value of our clients’ products. That’s why when Fresh-Aire UV approached us to create an improved packaging design for the Blue Tube UV, we knew we had to create something that fully protected the product inside while still remaining attractive for shelf value. Our design was well-received by both Fresh-Aire and the packaging community, and we are pleased to announce the Institute of Packaging Professionals has awarded us the 2014 AmeriStar Award in the industrial and commercial categories.   Plastic Packaging Solution for the Blue Tube UV Our plastic packaging solution incorporates increased crush and shock protection, reduced materials and an overall enhanced appearance. Our plastic packaging design does not require the previous stapling and taping for protection. Instead, our design uses two identical pieces that can snap into one another. This design is also shelf-friendly. Stores can display the Blue Tube UV standing up or on a peg hook. We also added information about the product directly on the packaging for easier readability for users. Overall, we aimed...

Capri Sun Embraces Plastic Packaging for Products—Should You?

Posted by rhelmke on Food Packaging | Tuesday, May 6th, 2014 | 0 comments

We know how much consumers like products in transparent packaging. Now, the team at Capri Sun realizes that, too. After customers were telling story after story claiming they found mold in the beverage containers, Kraft, the parent company of the children’s beverage line, announced the beverages would now come with clear bottoms for increased transparency, both literally and figuratively. The company’s new line of packaging comes with a new tagline, too—“See the goodness before it’s gulped.” This recent campaign shows the company is committed to providing quality products for customers. If your company is contemplating the switch to clear plastic packaging for your products, now’s an ideal time to make the transition. Increased visibility can translate to increased user interest and, ultimately, sales. Benefits of Transparent Plastic Packaging for Food Products While Kraft created Capri Sun’s new packaging design in part to dispel any notion that its beverages are spoiled, the change was a smart move anyway. Consumers want to be assured the food they are eating is fresh and hasn’t been tampered with, and transparent packaging can provide that....