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Eastalite™ Medical Packaging Debuts at MD&M East

Posted by rhelmke on Custom Packaging | Tuesday, May 26th, 2015 | 0 comments

  Modern healthcare professionals rely on a diverse array of medical devices to treat their patients. The medical industry is constantly evolving to meet patient needs; as a result, designers and manufacturers of medical devices are pressured to deliver the highest-quality products possible. There are notable practices to achieve this goal—many of which will be discussed at the upcoming Medical Design & Manufacturing (MD&M) East event. The MD&M East Conference is one of the country’s largest medical technology events, and will be held from June 9 to June 11. Taking place at New York City’s Jacob K. Javits Convention Center, this three-day event will feature interactive presentations that reveal the industry’s latest innovations. Some of the most influential thought leaders in the industry will lead various educational sessions and panel discussions; topics include packaging and labeling, manufacturing equipment, design services, industrial automation, and much more. As a trusted provider of exceptional medical device packaging, Plastic Ingenuity is proud to participate in the MD&M East event. Our representatives look forward to highlighting PI’s assortment of products, which include blister packs, clamshells, standard...

Increase Shelf Appeal for Cosmetics with Unique Packaging

Posted by Rob on Custom Packaging | Tuesday, March 31st, 2015 | 0 comments

  With the vast array of cosmetics available every single day, it can be a difficult job to make your products stand out from the rest. There are a variety of different types of packaging to use for your products, but one of the most important things about cosmetics is keeping them free of contaminants and securely sealed before someone buys them—after all, how many times have we all seen bottles of nail polish tested on shelving units or tips of lipsticks marred by someone who wanted to see what the color looked like out of the tube? Choosing unique and secure packaging can have the ability to boost your product’s sales, so it’s important not to skimp when it comes to designing your cosmetic brand’s blister pack. Benefits of Blister Packaging One of the most popular types of plastic packaging is blister packaging. It allows for products to be heat-sealed into a plastic package, and protects them from theft, contamination and other damage. Blister packages are very strong, and can be custom formed to each product they hold, which...

Creative Design for Food Packaging

Posted by Rob on Design | Tuesday, March 17th, 2015 | 0 comments

  Every day, people flock to grocery stores, restaurants, and convenience stores with one goal in mind: to buy some food. Consumers have an amazing amount of choice when it comes to purchasing different products, so it’s important for suppliers and distributors to really think about the type of packaging they’re using for their products. Employing creative design for food packaging can mean the difference between a customer picking up your product and putting it into their cart or leaving it on the shelf. Beyond looks, though, product safety and freshness are two other big factors that cause shoppers to choose one thing over another. Things to Consider When Designing Packaging for Foods In addition to how the product looks on shelves, brands need to decide on a few other important factors. For instance, one benefit of using plastic packaging is that it’s very easy to make the packaging transparent so that consumers can see exactly what your product looks like. If your product is visually appealing, transparent packaging can entice customers to make the purchase, perhaps even if the...

What Makes a Good Cell Phone Package?

Posted by Rob on Custom Packaging | Tuesday, March 10th, 2015 | 0 comments

  Cell phone packaging is a niche of the plastic packaging industry that requires producers to have a specialized understanding of their product and its use. When packaging makers without the right experience attempt to make these challenging products, they may overlook key elements of the design. Packaging for cell phones meets a variety of needs in the marketplace. In the manufacturing process, package designers have to closely evaluate the need for accessibility, security and showcasing. Some cell phones primarily function as phones and require easy access to feature information and phone design. Other cell phones, like smartphones, are statement pieces as well as functional tools that people around the world use in their day-to-day lives. Let’s take a look at some differences in packaging design. Decorative Packaging When a consumer is shopping for a new smartphone, he or she generally goes to a wireless carrier’s store. Cell phones are not on display in boxes on the shelf at these stores, but there are often sample cell phones on display for consumers to browse. The focus is on finding a service that meets...

Breathe New Life Into Your Product’s Sales with a New Package Design

Posted by Rob on Design | Tuesday, March 3rd, 2015 | 0 comments

  If you’re noticing waning sales of one of your products, one way to revitalize its numbers can be to introduce a new design on the package, or redesign the packaging altogether. Giving a product a fresh look can entice customers who have previously passed over your product to give it a second look—even if the contents of the package are the same. Take, for instance, popular hair care products or cosmetics brands—when they change the look of a certain product, be it shampoo, lipstick, or eye makeup, customers browsing that section of the store may take notice of the new look. We, as consumers, are sort of trained to remember certain packaging—for instance, we know what the standard ice cream container looks like. Imagine if instead of a round paper pint container, a brand changed their ice cream’s packaging to a small, plastic jar or tub? It could be the same product through and through, but you might give it a second look, wondering if the product is worth a try. So how can you make your product’s packaging...

Vacuum-Formed Packaging for Product Protection

Posted by Rob on Custom Packaging | Tuesday, December 30th, 2014 | 0 comments

  A product’s packaging is the first impression it makes on the consumer. It’s what helps protects your product through transportation, shelving and the other rough business of getting your product into the store. When deciding the right packaging for your product, there are many options. One of the safest, most marketable methods is vacuum-formed packaging. What are the benefits of vacuum-formed packaging? Flexibility. Vacuum-formed packaging can be customized for any product shape. No matter what your product’s size or shape, custom vacuum-formed plastic packaging can be created for it. No more cookie-cutter packaging solutions—vacuum-formed packaging can be specifically designed for your product’s needs, whatever they are. Many companies choose vacuum-formed packaging specifically for its extreme versatility. Meets regulations. Packaging for food and drug products must meet many safety regulations to be allowed on the market. High-quality vacuum-formed packaging can be used for any product, as it can be designed to meet multiple regulatory requirements for varying industries. More product, less packaging. Proper packaging is a precise process. A single poor design choice can cost thousands of dollars in unnecessary...

How to Develop a Packaging Design

Posted by Rob on Design | Tuesday, December 9th, 2014 | 0 comments

  Developing the perfect packaging design is often a complicated process, but at PI, we believe it doesn’t have to be. We comply with three simplified steps to creating great packaging: understand, design, sketch and create. Here, we’ve expanded upon these ideas to help create packaging you’ll love. Follow our guide as you work with your packaging team. Understand: Collaborate During an Ideation Session An ideation session is crucial for the success of a product’s packaging design. This meeting will allow your packaging company to understand your goals and help you create a high-quality design. During this session, you and your packaging company should answer a few key questions to produce your design, including: What is the end goal of your packaging?—Every packaging design is created for protection first and foremost. However, some need varying levels of impact resistance or strength. Where does your product fall into the protection spectrum? Establish the ideas you have in mind for packaging functionality, as well as appearance and aesthetic value. How will your package be used?—This question will help you determine in what...

Why is Minimum Thickness Important for Packaging Designs?

Posted by Rob on Custom Packaging | Tuesday, December 2nd, 2014 | 0 comments

  Here at PI, we’ve told you that thin is in for the packaging world. However, thin gauge packaging must adhere to a few key considerations. The packaging gauge must be strong enough to keep products protected from impact and the distribution process, as well as maintain the functionality of equipment in end markets. So, how exactly can you determine the thickness that your product’s packaging gauge should be? Follow along with our guide to learn more. Survive Sterilization Sterilization is an important component for packaging, especially in industries, such as the medical field, that cannot risk the introduction or inclusion of outside contaminants. However, sterilization can be an intensive process, and if plastic packages are not composed of the appropriate materials—and in the appropriate thickness—they may become weakened during the sterilization process and ultimately compromise the strength and safety of packaging. To avoid packaging failure during sterilization procedures, your packaging team can select a customized solution of plastic substrates, as well as a design, for your product’s packaging. Additionally, packaging for some products may need to be processed in...

6 End-User Analysis Considerations to Keep in Mind for Your Packaging Design

Posted by Rob on Design | Tuesday, November 25th, 2014 | 0 comments

  Like any great work, the best packaging designs need to be well developed from the beginning to final stages. Here at PI, we follow an extensive end-user analysis process to ensure packaging is protective and durable. Consider the following as you work with your packaging company to develop your own design that will perform well in end-user analysis. Proper Material Selection Choosing the appropriate packaging material requires various considerations, including the following: Temperature levels—The packaging material you select must be able to withstand any sterilization and heat sealing. Additionally, if you know your products will be exposed to varying temperature levels, make sure to accommodate your packaging design as such. UV light requirements—Some companies must take UV light into consideration when developing packaging designs. To keep their food products in sanitary condition and to prevent spoilage, many companies incorporate UV filters into their packaging designs. As you develop your packaging design, consult with your company about any UV exposure your products will have. Gauge—How thick does your packaging design need to be? Consider the environment in which your product...

Clear Plastic Packaging for Food Drives Sales, Report Says

Posted by Rob on Design | Wednesday, August 27th, 2014 | 0 comments

A report suggests that plastic could become the clear choice for many food packaging designs. According to a Wall Street Journal, clear plastic packaging enhances consumer interaction with products and, ultimately, drives sales. At Plastic Ingenuity, we strongly support clear plastic packaging, whether it be for clamshell or other designs. Wondering why clear plastic packaging is proving to be advantageous for many food brands? We’ve analyzed this trend and provided suggestions for your own food packaging designs. The New Standard for Food Packaging The clear packaging trend proves to be much more than that—it’s becoming a new standard for food packaging. Take Tropicana’s switch to clear designs, for example. The company formerly offered their orange juice in white plastic jugs. When Coca Cola introduced Simply Orange—complete in clear, attractive bottles—Tropicana’s sales began to decline. To compete, Tropicana switched to clear containers, and customers responded positively. Or consider Talenti’s strategy. The packaging design for this product is simple: a clear plastic container with the markings of the company’s logo and the flavor of gelato. Kind bars also follow this clear packaging...