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Consumer Trends in Packaging: Part II

Posted by rhelmke on Marketing | Tuesday, April 22nd, 2014 | 0 comments

  In the first part of our consumer trends packaging analysis, we provided you with an in-depth look at four considerations for plastic manufacturers. Now, we’re analyzing the top four consumer trends in plastic packaging. On-the-go lifestyles People don’t have time to wait around anymore. Consumers spend long hours in the office (and some even work multiple jobs), have other obligations, too. To match their busy lifestyles, they’re seeking foods that have already been prepared and ones that are easy to eat. This busy attitude transcends beyond food, too. Consumers want simple packaging that doesn’t take time for them to think, in terms of both structure and design. Simple packaging may only save consumers a few minutes or even seconds from their days, but that’s what they need. Brand Enhancement / Differentiation In today’s diverse marketplace, companies have to stand out now more than ever. Companies need to create a brand for themselves with their plastic packaging. This could come with a new structural design or graphic. Whatever companies choose for the packaging, they need to remain recognizable and relevant...

Consumer Trends in Packaging: Part I

Posted by rhelmke on Marketing | Tuesday, April 15th, 2014 | 0 comments

  At PI, we like to examine consumer trends, as well as the reasons why these trends are occurring. Recently, we have been analyzing market trends and reports to gain insights as to how consumers are behaving and how the packaging world can develop solutions to follow accordingly. In the first part of our series, we’ve outlined some of the top consumer packaging trends and considerations. Older Population Older generations seek out products in no-fuss packaging. They want products with easy-to-read labels and ones with packaging that is uncomplicated to open. Companies usually will not customize a general product’s packaging for one market. However, companies that produce products with the elderly in mind, like remote controls with enlarged text, could package their products in simple, easy-to-open blister plastic packaging for added convenience. Recycling Consumers today think about sustainability.  While a “green” product may not be the sole reason consumers buy a product, environmentally-friendly products do still play an important role in purchases. At PI, we recognize this and have taken our Green Ingenuity initiative to produce responsible plastic packaging. Smaller...

Rigid Plastic Beverage Packaging Industry Growing

Posted by rhelmke on Marketing | Tuesday, March 18th, 2014 | 1 comments

  At PI, we are eager to hear news about the future of rigid plastic packaging. We’ve already discussed some of the basics about rigid plastic. Now, we’re excited to see that this type of plastic packaging is growing in popularity for the food and beverage industry. Globally, rigid plastic industry brought in $18 billion in 2012 and experts have projected it will grow five percent within the next four years. These plastics are also becoming increasingly recycle-friendly, and they’re quickly becoming a first choice for manufacturing and packaging companies alike. Growing Demand As people demand more transparency in their food and drink options, the rigid plastic market has also grown. As an ideal solution for clear packaging, companies often use rigid plastic for beverage containers, like sodas and milk jugs to let consumers easily see the product they are purchasing. Businesses often use rigid plastic because it is designed for durability, greatly reducing any chance for leakage or puncture in food and drink containers. Companies are even using this plastic outside the food industry for products like vehicle lighting...

Packaging As A Marketing Effort

Posted by rhelmke on Custom Packaging | Tuesday, February 25th, 2014 | 0 comments

Here at Plastic Ingenuity, we already know custom packaging can directly affect consumers’ choices and how they perceive a particular item based on its looks in the packaging. But how does it work, exactly, and how can you design your products’ packaging for retail? We’ve outlined what to focus on when deciding what packaging is best for your products: Design With so many different companies in the market offering the same products, an unexpected yet enticing packaging design can make or break a sale. For example, many medicines are packaged in small, cylindrical bottles. With innovative custom packaging like PI’s design for Help Remedies, though, you can attract the consumer’s attention with something unexpected. This makes it stand out from the competition, even in a crowded marketplace. Colors Colors should never be more than an afterthought when it comes to packaging for your product. When packaging for retail, it’s always important to remember that people often love to see bold and attractive colors used. A person may purchase a product after noticing it by its bright, eye-catching custom packaging. In...

New Study: Plastic Food Packaging Influences Product Choice

Posted by rhelmke on Custom Packaging | Tuesday, October 1st, 2013 | 0 comments

As much as the designers and engineers here at PI like to be creative when coming up with new packaging solutions, a packaging company like us can’t ignore data. After all, we’re not creating solutions for us—we’re creating them for consumers, and brands that market themselves to consumers. So what does the latest data reveal about what people look for in their plastic food packaging? A Study in Transparency In a recent study, participants were placed in an environment common for snacking—in front of the television, of course—and provided with a wide variety of snack foods in different types of plastic food packaging.[1] Some of the packaging was transparent and some opaque, and the study’s authors rotated which snacks were in which bags over the course of the experiment. So what did it all prove? According to the study’s data, the type of snacks that participants chose depended on the types of packaging they were in—for example, they chose baby carrots more when they were in opaque packaging, and smaller candies more when they were in clear packaging. It wasn’t...

Why Packaging Companies Should Think Disruptively

Posted by rhelmke on Custom Packaging | Tuesday, September 24th, 2013 | 0 comments

With Pack Expo Las Vegas 2013 right around the corner, you can expect to hear plenty about packaging companies trying to create disruptive innovations. These are the game-changing packaging solutions that do more than look good on a shelf—they allow the entire industry to evolve. What does it mean for plastic packaging in general, though, and how much should we push for extreme innovation in our field? Our Changing Industry When you work in the industry as long as we have at PI, it can be easy to forget that while plastic packaging is highly advanced, it’s still a relatively young field—and we’re pioneering innovations all the time. Just look at how much the industry has reduced waste over the last decade, or how our continued focus on increasingly sustainable packaging solutions has improved other industries, like food and beverage. Innovation doesn’t always happen in the form of major, disruptive turning points, but that doesn’t make it any less beneficial. The Benefit of Thinking Disruptively This is why it’s so important for packaging companies like us to push ourselves for...

Packaging Challenges: The Transumer Trend

Posted by rhelmke on Custom Packaging | Tuesday, September 3rd, 2013 | 0 comments

Here at PI, our plastic packaging design team faces unique challenges all the time. As consumer trends and priorities change with the times, packaging companies like us need to adapt and stay versatile. That’s why this month, we’re focusing on some of the biggest and most recent challenges faced by today’s packaging design industry. We’ll be looking at what consumers like, what they need and what a packaging company has to do to keep up. Our first entry is focusing on a consumer trend that’s reshaping plastic packaging—literally. What are Transumers? It isn’t a name you’re likely to find in the dictionary, but it’s one making a big impact in the packaging design industry: The “transumer.” Transumers are consumers on the go—people in a hurry, traveling, commuting, and doing traditionally-stationary activities like eating while they’re on the run. They prize convenience, particularly when it comes to pre-portioned and highly portable food packaging and snacks. So what does it mean for a plastic packaging company like PI? Thinking small and getting creative. While size has always been a critical consideration for...

Packaging Challenges: Creating Safe Pharmaceutical Packaging

Posted by rhelmke on Custom Packaging | Tuesday, August 27th, 2013 | 0 comments

As specialists in the pharmaceutical packaging industry, we at PI know that creating safe and secure designs for products like medications comes with its own special challenges. You need not only a clean room and uniquely-hygienic manufacturing equipment like ours for safe production, but also designs that allow users to access their medications without posing a threat to children. Just like us, any packaging company working for this industry must have expertise not only in manufacturing, but in design, as well—and this can pose a true challenge.  The Importance of Safe Packaging Solutions Pharmaceutical packaging solutions have to keep medications safe not only on the store shelf, but in the home, as well. According to the CDC, every year, 70,000 emergency department visits are the result of children under the age of 18 unintentionally overdosing on medication.[1] These numbers rose between 2001 and 2009, and the group most at-risk for unintentional overdoses is children under the age of 5—not a group historically known for abusing medications.[2][3] The implications of this are clear: Any packaging company that designs and manufactures pharmaceutical...

Packaging in the News: A Lesson from a Can of Spam

Posted by rhelmke on Design | Tuesday, July 30th, 2013 | 0 comments

Even if you’ve never tried it, almost everyone is familiar with Spam—that stalwart icon of the grocery store’s canned meat section. In 1937, Spam was introduced in its highly recognizable pop-top can, and for 75 years, very little changed—until now. For the first time in its long history, Spam is significantly experimenting with its product packaging. More specifically, it’s introducing plastic packaging alongside its classic metal containers. What does it mean? What can packaging companies learn from it? The experts at PI wanted to take a closer look. An Eco-Friendly Switch Hormel Foods, the owners of the Spam brand, give their focus on environmental friendliness some of the credit for their recent switch[1]. The company notes that the plastic packaging tub creates less waste than the classic metal can, and not just in manufacturing. These tubs tap into the growing consumer priority of easily saving leftovers—they come with a resealable lid that keeps the product fresh. The other changes to the product packaging, however, are much more telling—and provide packaging companies with a valuable lesson. A Mix of Old and...

Packaging in the News: How Well Do You Know Your Audience?

Posted by rhelmke on Design | Tuesday, July 16th, 2013 | 1 comments

The packaging design experts here at PI like to stay tuned-in to what’s new in the world of product packaging, so this month we’re focusing on the latest and biggest news. We’re going to look at the latest trends in the industry, the plastic packaging shakeups and the consumer research that’s setting the tone for product packaging designers everywhere. That said, our first entry is focusing on a question that packaging design professionals ask themselves and each other all the time: What do you know about your audience? The Millennial Question From market research focus groups to the cover of Time magazine, millennials are the demographic on every marketer’s mind. This generation of approximately 80 million young people now occupies the ever-critical age range between 18 and 35 years old, making them a popular topic of conversation for marketers and designers alike. Product packaging designers are as focused on millennial values as anyone, and it shows in the way that they analyze the group. Research shows that millennials care about value more than brands, they prefer experiential and exciting products...