Packaging How Does Blister Packaging Sell a Product
You may have heard that blister packaging is an economical packaging design, but is that the only advantage? While blister pack packaging is a popular choice, this isn’t only because it’s cost effective. This type of design is used by a variety of industries because it is also effective for marketing and selling their products—even if the plastic is hidden inside a cardboard box. So what makes blister packaging such a useful selling tool?
Blister Packaging Offers Visibility
Blisters are typically made from either PVC or PET, which both offer impressive clarity that stands out on shelves. This allows consumers to get a clear view of the product inside the packaging without being able to touch it—perfect for preserving the integrity of products like makeup while maintaining shelf appeal.
Blister pack packaging also makes it easier to promote and sell products because of its requisite backing. After being thermoformed, the blister itself is only part of the final package—it must be sealed against a sheet of either foil or cardboard. While this requires a secondary heat sealing operation, a cardboard backing creates a valuable opportunity for selling the product inside. This flat surface is ideal for printing information about the product, as well as incorporating branding and designs that stand out on shelves.
Ease of Use
Blister packaging may also be a selling point for products even when you can’t see the actual blister—this is often the case with pharmaceuticals. When the blister is sealed with a sheet of foil, it offers several advantages. First, the medication is divided into dosages, with each dose sitting in its own cavity, making compliance simpler. Second, this type of backing allows you to remove a dose by pushing it through the foil. This is relatively child-proof, though not necessarily too difficult for elderly or arthritic consumers.
Blister pack packaging is useful for marketing products because of its unique combination of aesthetic and practical design advantages—both for the manufacturer and the end consumer. Factor in its cost-effectiveness, and you can easily see why this style is such a popular choice.