Blister packaging is a type of plastic packaging that is frequently used with a paper, cardboard, or plastic backing. Because they are thermoformed in a half-shell design, they offer a variety of advantages not found in other types of plastic packaging.
Popular Choice for Small Products
Blister packaging is inexpensive to manufacture, and can be made in a wide range of sizes. This makes it a popular choice for products as small as batteries and medications, as well as larger items. They provide a clear viewing window for products, and can easily be custom-fit for complex shapes—a single blister can house multiple products in separate cavities.
The only potential disadvantage of blister packaging is that it typically isn’t complete on its own, and must be sealed to a card or backing. That backing, however, is often part of blister packaging’s appeal, for the reasons already given and because it provides space for branding and product descriptions.