Posted by Rob Helmke | Wednesday, April 30, 2014 0 Comments

 

At Plastic Ingenuity, we continually examine the benefits of thermoformed plastic packaging. Among the many options available, we believe clamshell packaging is one of the strongest and most attractive plastic packaging options. Created from thermoformed plastic resins, clamshell designs are growing as one of the most reliable packaging options for both food and retail items. Thermoformed clamshell plastics are ideal packaging solutions for many industries, especially for food and retail. Clamshell packaging gives products an eye-catching display that is still structurally sound and durable. Learn more about the benefits of clamshell packaging and how this design can work for your products.

Thermoformed Clamshell Food Packaging

Eye-Catching

Clamshell packaging has an uncomplicated one-piece design that makes it a fuss-free way to get complete enclosure on your products for enhanced protection. Even though clamshell packaging is simplistic by nature, businesses have many options to enhance its aesthetics. Similar to blister packs, companies can insert graphics cards into their retail clamshell packaging designs for added shelf appeal with consumers. Companies can customize their food packaging, as well, by printing the logo or other designs onto the plastic, or manufacturers can dye the plastic itself a particular color. Companies want a way to have their products stand off the shelves and attract the eyes of consumers—clamshell packaging does just that.

 

Transparent Packaging

Along with an eye-catching design, consumers also want to be assured the products they are purchasing are in the promised condition, without flaws or defects. Many companies often opt for clamshell packaging because of its high-clarity visibility, giving customers that peace of mind they need. When consumers purchase products, be it food or retail, in clamshell packaging, they aren’t left wondering what the product inside looks like. Instead, they can examine the package up close to see if it fully fits their needs. Packaging designers can even create strategic cutouts to display particular parts of the product for additional visibility.

 

Enhanced Security

Even though clamshell packaging is transparent, it is also highly protective. Many companies use clamshell packaging to secure high-end items, including cell phones and cell phone cases. While clamshell packages may also come with another seal, companies still commonly use it in retail settings because it can protect products from outside tampering. These packages are also durable enough to prevent damage and temperature changes during shipping and handling of products. Clamshell provides the same protections for food products, instilling a sense of trust in consumers by letting them know their food is safe to eat.

The Secrets of Successful Packaging

Topics: Food Packaging, Retail Packaging, Thermoforming


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