Posted by Rob Helmke | Monday, April 23, 2012 0 Comments

Package design is one of the most important elements in developing a positive public image for your product. Innovative designs can ensure that your product gets the attention it deserves from consumers in the market to buy, allowing you to reach a larger potential audience for your commercial offerings. In order to achieve the best results, your design should incorporate the ABCs of product packaging:

• Attract consumer attention
• Balance product visibility with protectiveness
• Clearly communicate your message

Package designBy integrating these basic principles into your package design decision-making process, you can ensure that your product makes the best possible impression on the purchasing public.

Attract their attention

Unusual shapes and innovative graphic design can often provide an eye-catching way for your product to get noticed. However, it’s important not to go too far in the direction of oddly shaped packaging, since it will still need to fit on a retail shelf or display unit. Companies that provide packaging design services can often offer guidelines on retail shelving practices and the best ways to achieve favorable product placement and shelf space for your product.

Balance visibility with practicality

Clear plastic packaging can provide maximum visibility for your product, but may leave it vulnerable to bumps and impacts. Custom thermoformed packaging can be manufactured to your precise requirements and provide solid protection while allowing consumers to see your product more fully. This can allow them to make a more informed decision about the merits of your product, and should earn you more sales.

Communication is key

The text and graphic design of your insert should clearly identify and promote your product. Avoid odd fonts and fine print when creating your product insert; this will mean a more professional and appealing presentation for your customers. Packaging design firms like Plastic Ingenuity can provide you with helpful advice to make your product stand out from the crowd and succeed in today’s competitive marketplace.

The Secrets of Successful Packaging


Topics: Custom Packaging, decision making, Design, design, graphic design, graphics, marketing, packaging design, text