If you're looking for plastic that's tough but versatile, High Density Polyethylene, or HDPE, is the material for you. Renowned for its strength but applicable for everyday consumer products, too, HDPE is used the world over for the unique molecular structure that gives it its durability—in fact, this plastic is produced by plastic molding companies more than any other type, and can be found everywhere from the grocery store to the battlefield.
PET plastics are popular for plenty of reasons, not the least of which is their clarity—remember, this is a plastic that you use when you want to show off your product. If you don't necessarily need something transparent, but you want something strong and resilient, CPET could be exactly what you're looking for.
From our last blog post, you now know a little about polyethylene terephthalates, or PET plastics. You know that this type of plastic is a staple in food and beverage packaging. It's also used in the packaging of plenty of other products, though not necessarily ones you want to eat or drink—PET is a mainstay for packaging things like cosmetics and cleaning chemicals. Just look at the recycling code on any PET plastic package, and you'll see: It's number one.
Perfect Packaging Materials
There's a wide variety of plastic types, but they all have something in common: They're the heart of the packaging industry. The best plastic for you depends on your product, because they each have distinctive strengths that make them well-suited for one thing or another. Understanding these differences and knowing which are most commonly used in your industry will help you choose the best possible option for your product.
Thermoformed packaging is a complicated discipline that requires a great deal of understanding of materials, and the actual methods used to create the package. Plastic vacuum forming is one of the most simplified of these methods. This process generally mimics many of the thermoforming principles, with potential cost saving measures for the client.
By finding the best way of displaying items for consumers, retailers can ensure that their product sales will increase by attracting and keeping shoppers. Custom packaging provides the customer with a variety of options that can present their brand while keeping the product safe until purchase. With packaging methods available to hold a variety of items, each container can easily be customized according to its size, shape, and special characteristics.
Leo Burnett, a marketing pioneer, once commented on successful marketing strategies for companies with these insights: “Make it simple. Make it memorable. Make it inviting to look at.” As businesses strive to innovate and bring new products to hungry customers, the difference between successful launches and failures is likely tucked away somewhere between simple and inviting. Thus, the primal purpose of any marketing team evolves as the company works to brand products that will hopefully bond with customer interests.