When packaging manufacturers begin the design process for a new product, the things that they can’t see are often just as important as what’s in front of them. Naturally, working with a wide variety of materials and forming methods poses an enormous challenge even for the most experienced companies, but design and manufacturing aren’t just questions of creativity—they take flexibility, too. Packaging manufacturers have to carefully consider the unseen aspects of the package, especially what goes in the package, in order to create the most effective and appealing design.

Blister Packaging, Inserts, and More

In many cases, packaging manufacturers are only part of the equation when a company is preparing packaging for their product. For example, in blister packaging, a plastic shell is often attached to a paperboard backing via adhesive and heat sealing. What the packaging manufacturer has to do, then, is imagine both the design that will be printed on the paperboard and the way that the product will be framed inside the plastic shell.

Blister packaging isn’t the only type of packaging that necessitates considerations like this—in fact, it’s far from it. Even many all-plastic containers are complemented with paper inserts or stickers, which the packaging manufacturer may have to address during the design process.

What Goes Inside the Package

Whether working with blister packaging or any other type, the designer has to consider not only the other aspects of the packaging—like paperboard, inserts, or stickers—but also the product itself, and how it will look inside the package. For example, one of the distinct advantages to plastic packaging is clarity. Clear packaging allows consumers to pick up a package and enjoy a crystal-clear view of the product inside. Unlike manufacturers that design packages out of cardboard, paper, or other non-clear materials, plastic packaging manufacturers are tasked with creating an attractive display, while also accommodating security, strength, sustainability, and more. Like a photographer framing a subject, the packaging company has to envision the final product before ever advancing past the design stage.

To learn more about the step-by-step process of custom plastic packaging creation, contact Plastic Ingenuity.