Every time you step into a store, you encounter custom plastic packaging whether you realize it or not. What you see on the shelves is a result of companies going through phases of packaging design before deciding on just how to market their products. Different sectors of the retail market can benefit from different forms of packaging. Here are a few different ways that different retailers utilize different methods of packaging:
Many electronics are packed in blister packages, which involve a cardboard back and a custom plastic packaging cover on the front. This type of packaging is perfect for either hanging on pegs or arranging on shelves, making it very versatile. It is often used for electronics because it shows the consumer exactly what the product is. If someone is purchasing ear buds, for example, they’re going to want to know what they shape of the actual ear bud looks like. Clear plastic is great in this application.
If you shop for cosmetics that aren’t in custom plastic packaging, you’ll notice there’s a high rate of contamination. People purchasing them want to see what the colors will look like in real life. In a perfect world, customers would purchase everything they tested, but unfortunately, most times those products go right back on the shelf. Sometimes, companies that manufacture those cosmetics decide on a packaging design that keeps consumers from contaminating product, which is beneficial to everyone.
Think about the last time you picked up cupcakes to bring to the office or how the corner market sells four apples in one package. It’s likely that the people in charge of packaging those items decided that a clamshell package would reduce the chances that the product would become damaged—no one wants ruined frosting or bruised fruit. Other foods require custom plastic packaging, so that each particular product fits and arrives at the grocery store undamaged. In these cases, the packaging design protects the quality of the product.
Packaging design is even important when trying to market over-the-counter medications, including cold medicine or antibiotic ointment. Portioning out dosages is important for consumer safety, while blister packages are often used to prevent contamination, as with ointments and creams. With a need for a package that will keep the consumer safe, it’s not surprising that pharmaceutical companies often choose to utilize custom plastic packaging before sending their products to stores.
To find out more about the types of custom plastic packaging, contact Plastic Ingenuity today.