Posted by Rob Helmke | Tuesday, December 9, 2014 0 Comments


Developing the perfect packaging design is often a complicated process, but at PI, we believe it doesn’t have to be. We comply with three simplified steps to creating great packaging: understand, design, sketch and create. Here, we’ve expanded upon these ideas to help create packaging you’ll love. Follow our guide as you work with your packaging team.Retail packaging designs should be created with functionality and style in mind.

Understand: Collaborate During an Ideation Session

An ideation session is crucial for the success of a product’s packaging design. This meeting will allow your packaging company to understand your goals and help you create a high-quality design. During this session, you and your packaging company should answer a few key questions to produce your design, including:

  • What is the end goal of your packaging?—Every packaging design is created for protection first and foremost. However, some need varying levels of impact resistance or strength. Where does your product fall into the protection spectrum? Establish the ideas you have in mind for packaging functionality, as well as appearance and aesthetic value.
  • How will your package be used?—This question will help you determine in what way will your packaged will be used. Will it need a packaging with higher level of security and tamper resistance, such as blister packaging? Is your packaging more for storage, like stock packaging for food? You may also want to discuss the gauge thickness you’d like for your packaging design.
  • How will your package be displayed?—Display is another key consideration for packaging designs. For example, food products that utilize the clamshell packaging design may be simply placed on shelves. Retail or cosmetic products, however, may be packaged in blister packaging with hook cut-outs to hang on shelves. Other products, like those used in the medical or pharmaceutical industries, may not be displayed to the public at all and will not require additional display considerations. Discuss the markets your products will be displayed in, and, if applicable, how you envision them in stores.


Now, your team of designers can create a mock-up of what your packaging design will look like. These sketches will contain overall visions for the design, as well as functionality. This process could require multiple sketch revisions, but it is important that you address any concerns you may have here to avoid packaging failure in the final stages.


After you and your plastic packaging company have discussed your design ideas at length and you have approved final sketch ideas, they can get to work on creating your packaging design. Many companies will create a prototype design before completing the entire run so you can get a better look of what to expect for the final product. Once you approve this, they can then complete your packaging order in an agreed-upon timeframe, and you can send your products to their intended markets.

For more information on how to create a high-quality packaging design or to get started on your project, get in touch with a specialist at PI.


The Secrets of Successful Packaging

Topics: Design