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Understanding Custom Packaging Options

June 18, 2012|BY: Rob Helmke

Custom thermoformed thin gauge rigid packaging
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As retailers continue to compete for the attention of consumers, a necessity for eye-catching packaging has increased. Retailers often seek customized packaging for their goods in order to pique the interest of consumers. Thermoformed packaging has become one of the top solutions for custom packaging. This method is not only great for the retailer, as it creates custom molds and packaging for each item, but it also enhances the appearance of the items in the store.

By using the latest technology in light gauge thermoforming, customized packaging can be achieved for a variety of merchandise. There are four main types of custom thermoformed packaging  that can improve the appearance of such items. These custom packages include blister packs, trays, clamshells and trifold containers.

Blister Packaging

This type of packaging is common in the retail and pharmaceutical industries. Blister packaging provides the consumer with an easy way to identify and recognize the items, but also prevents the goods from being contaminated by keeping it sealed inside its container.

Plastic Trays

Trays are extremely versatile and can be used for a variety of purposes. This type of customized packaging can be as simple as a one or two cavity tray, all the way to dozens of cavities depending on the size of the product itself. Trays can be utilized for pharmaceutical uses, as well as for organization of merchandise during the shipping process.

Clamshell Packaging

In retail, clamshell packaging is one of the most popular options for its versatility. Called clamshell because of its similarity to the open and closed hinge of a clam, this hinge, as well as the flange that allows the consumer to open and close the packaging, may be customized according to the client’s needs.

Trifold Packaging

Trifold packaging, though similar to clamshell packaging, exhibits extra functionality for the consumer and retailer. This package allows the item to be easily displayed and stored because of its ability to stand at 90 degrees.  Though this method is typically the most costly because of the usage of more material to produce the encasement, it provides the client with an easy method to prevent theft of items by sealing the packaging closed.

These types of packaging can be customized according to a specific client’s needs, and they improve shelf appeal , providing customers with an aesthetically pleasing product that jumps off the shelf. Customers are given the best possible options for their merchandise and can expect the best from Plastic Ingenuity.