Videos

Understanding Packaging EPR: What Brands Need to Know

Understanding Packaging EPR: What Brands Need to Know

Get up to speed on Extended Producer Responsibility (EPR) for packaging in this essential course from Plastic Ingenuity. As of mid-2025, seven U.S. states—Maine, Oregon, California, Colorado, Minnesota, Maryland, and Washington—have enacted packaging EPR laws, shifting responsibility from municipalities to producers. This video explores the key principles behind these policies and what they mean for packaging manufacturers, brand owners, and sustainability leaders.

What you’ll learn:

  • What is packaging EPR and why it matters
  • Current EPR legislation and state-by-state rollout
  • Three key tenets: Design for Recyclability, Source Reduction, and Post-Consumer Recycled Content
  • How to determine if you’re an obligated producer
  • Where to register and find compliance support

For details on specific legislation, visit the SPC Guide to EPR Proposals: https://epr.sustainablepackaging.org/policies

Learn more about registering with the Circular Action Alliance: https://www.circularactionalliance.org/

This course is designed to provide educational guidance—not legal advice—for companies navigating packaging EPR compliance and circular economy strategies. Whether you’re just starting or refining your approach, you’re in the right place.

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