When taking into account plastic packaging types, it's important to think about what kind of material you're using. The proper plastic can serve as a secure and valuable solution for your business needs, but there's more the right plastic can offer.
Leo Burnett, a marketing pioneer, once commented on successful marketing strategies for companies with these insights: “Make it simple. Make it memorable. Make it inviting to look at.” As businesses strive to innovate and bring new products to hungry customers, the difference between successful launches and failures is likely tucked away somewhere between simple and inviting. Thus, the primal purpose of any marketing team evolves as the company works to brand products that will hopefully bond with customer interests.