The Importance of Being the Brand

Posted by Rob Helmke | Monday, June 4, 2012 | 0 Comments

Every person and every business has a unique personality. Families with a large number of children often comment on how each child has a unique disposition. Businesses are the same. A review of any industry segment provides hypersensitive cases where not only do these entities have unique personalities, but also strategies to actively separate each competitor from the others so customers recognize the best in the field. It's all done in the name of brand recognition.

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