Sustainability is one of the biggest concerns that a packaging company faces today, and in few industries can it be more problematic than pharmaceutical packaging. After all, pharmaceutical packaging has to be difficult for a child to open but easy enough for the elderly, it has to be strong while reducing material and it needs to generate recyclable waste, if possible. One recourse that a packaging company can take is to manufacture compliance packaging as opposed to pill-bottle packaging, and the increasing popularity of compliance packaging may make you ask: What does sustainability mean to you?
Every person and every business has a unique personality. Families with a large number of children often comment on how each child has a unique disposition. Businesses are the same. A review of any industry segment provides hypersensitive cases where not only do these entities have unique personalities, but also strategies to actively separate each competitor from the others so customers recognize the best in the field. It's all done in the name of brand recognition.
Leo Burnett, a marketing pioneer, once commented on successful marketing strategies for companies with these insights: “Make it simple. Make it memorable. Make it inviting to look at.” As businesses strive to innovate and bring new products to hungry customers, the difference between successful launches and failures is likely tucked away somewhere between simple and inviting. Thus, the primal purpose of any marketing team evolves as the company works to brand products that will hopefully bond with customer interests.