Thermoformed packaging is a complicated discipline that requires a great deal of understanding of materials, and the actual methods used to create the package. Plastic vacuum forming is one of the most simplified of these methods. This process generally mimics many of the thermoforming principles, with potential cost saving measures for the client.
Leo Burnett, a marketing pioneer, once commented on successful marketing strategies for companies with these insights: “Make it simple. Make it memorable. Make it inviting to look at.” As businesses strive to innovate and bring new products to hungry customers, the difference between successful launches and failures is likely tucked away somewhere between simple and inviting. Thus, the primal purpose of any marketing team evolves as the company works to brand products that will hopefully bond with customer interests.