blog    Plastic Ingenuity April 2012 Archive

Easy Open Packaging

Posted by rhelmke on Electronic Packaging | Monday, April 30th, 2012 | 0 comments

  After reading an article on MSNBC.com about rage free packaging, it is apparent that consumer packaging has received a bad “wrap.”  Plastic companies are definitely aware of this negative perception, some warranted and some not, and have begun reducing and eliminating this type of packaging when applicable. Amazon and Wal-Mart are pushing more manufacturers to change their packaging to reduce waste and ease shoppers’ “wrap rage” — the frustration felt when a product is difficult to open.  Such awkward packaging includes hard plastic clamshells that enclose electronics, and wire ties that secure items to cardboard backings.  Apparently Amazon has received complaints from customers who’ve purchased scissors in a clamshell, which requires another pair of scissors to open the package. Believe it or not, there is a reason these packages are difficult to access, and it is probably not the most obvious.  Yes, consumer retail theft is one of the primary reasons these packages are impenetrable, but an even greater threat, according acording to the 2001 University of Florida National Retail Security Survey, is employee theft which is estimated to...

The ABCs of Packaging Design

Posted by rhelmke on Custom Packaging | Monday, April 23rd, 2012 | 0 comments

Package design is one of the most important elements in developing a positive public image for your product. Innovative designs can ensure that your product gets the attention it deserves from consumers in the market to buy, allowing you to reach a larger potential audience for your commercial offerings. In order to achieve the best results, your design should incorporate the ABCs of product packaging: • Attract consumer attention • Balance product visibility with protectiveness • Clearly communicate your message By integrating these basic principles into your package design decision-making process, you can ensure that your product makes the best possible impression on the purchasing public. Attract their attention Unusual shapes and innovative graphic design can often provide an eye-catching way for your product to get noticed. However, it’s important not to go too far in the direction of oddly shaped packaging, since it will still need to fit on a retail shelf or display unit. Companies that provide packaging design services can often offer guidelines on retail shelving practices and the best ways to achieve favorable product placement and...

Three Considerations for Custom Packaging

Posted by rhelmke on Custom Packaging | Monday, April 16th, 2012 | 0 comments

  An innovative product should be matched with innovative packaging. Whether you’re looking to protect, ship or market your product (or all three), you’ll want to be sure that the container complements the creation. Here are three things to consider when contemplating custom packaging for your product. 1. Showcase your product. No matter what your product is, your packaging should present it to the customer in such a way that the product’s benefits are highlighted. Its purpose should be easily identifiable, so the packaging shouldn’t obscure the entirety of the item unless there are clear explanatory graphics. Ideally, the customer should be able to see the item he or she is interested in purchasing. Graphic elements in the packaging can be used to draw attention to the product and create a memorable positive impression. 2. Protect your product. Keeping your product in pristine condition until the customer is ready to use it is an important factor in customer satisfaction and, therefore, in increased sales as well. The packaging should be strong without also being too heavy. Because of this, many...