blog    Plastic Ingenuity August 2012 Archive

How Custom Packaging for Retail Increases Product Sales

Posted by rhelmke on Custom Packaging | Tuesday, August 28th, 2012 | 0 comments

By finding the best way of displaying items for consumers, retailers can ensure that their product sales will increase by attracting and keeping shoppers. Custom packaging provides the customer with a variety of options that can present their brand while keeping the product safe until purchase. With packaging methods available to hold a variety of items, each container can easily be customized according to its size, shape, and special characteristics. Attention Grabbing Tools When it comes to shopping, most consumers will grab what they are attracted to. Whether they are attracted to the colors, the images, or slogans, there is something appealing to nearly everyone. Custom packaging provides the billboard space needed to provide the different tools that can attract a consumer. For example, if a vendor is trying to sell pumpkin carving kits for the fall season, a good packaging solution is the blister pack. This container not only easily holds all of the essential items for pumpkin carving, but it also provides a card for the purveyor to show vibrant colors and images of the fun the product...