blog    Plastic Ingenuity May 2013 Archive

Adding Value to Plastic Packaging: Global Consumers Speak Out

Posted by rhelmke on Custom Packaging | Tuesday, May 28th, 2013 | 0 comments

You don’t have to work for a major packaging company to know that consumers care about quality. A recent study conducted by Ipsos InnoQuest, however, goes into more detail about what exactly people are looking for in their plastic packaging—and here at PI, their answers come as no surprise. This global study reveals that the majority of consumers would actually pay more for a product if it came in “packaging that keeps food fresh long” or “is environmentally friendly.” In our experience, those things can actually go hand-in-hand, creating a superior product that’s also more eco-friendly. Making Food Last In the United States, about 25 percent of our food ends up being thrown away. The situation on a global scale is even worse—that number can be as high as 50 percent, according to a recent study by the Institution of Mechanical Engineers. No wonder the  consumers surveyed place such a value on packaging that maintains freshness. While there are a number of factors that affect how long food stays fresh, plastic packaging is one of them, and every packaging company owes it...

Facing Down Challenges in Foodservice Packaging

Posted by rhelmke on Custom Packaging | Tuesday, May 21st, 2013 | 0 comments

According to the annual Foodservice Packaging Institute “State of the Industry Survey,” food packaging companies could see some growth—most foodservice packaging manufacturers in North America predict higher sales volumes and higher profits over the course of the rest of the year  That doesn’t mean things are perfect, though, as manufacturers in both North America and Europe face hurdles to realizing this growth, as described in this survey. When confronted with data like this, you have to ask yourself: How can we improve our packaging solutions? Dealing with Common Challenges Many packaging companies that responded to the FPI survey replied with similar answers, particularly when it came to acknowledging challenges in the foodservice packaging industry. For example, one of the biggest challenges named was the general public perception that foodservice packaging is inherently wasteful. This isn’t a particularly new complaint, so it’s one that we’ve been addressing at PI for years. While plastic packaging for foodservice is inherently disposable, it doesn’t have to be inherently wasteful, which is why we invest in sustainable manufacturing processes, recycled and repurposed materials and efficient designs....

What We Can Learn from the Pepsi Redesign

Posted by rhelmke on Food Packaging | Wednesday, May 15th, 2013 | 0 comments

This month started with an exciting announcement in the plastic packaging world, and it came straight from the red, white and blue—no, the other red, white and blue: Pepsi. PepsiCo Inc. announced that for the first time in 16 years, it’s changing its bottle design. Despite changes to the logo, the soda has come in the same bottle since 1997. So what does the sudden, drastic redesign tell us about the product packaging industry in general? Photo courtesy of Plastic News Never Stop Innovating The Pepsi redesign goes to show what many product packaging companies already know: It’s never too late to innovate. PepsiCo Inc. shook things up when it debuted its newest logo in 2008, and this is the exact attitude that helps a ubiquitous product maintain its relevance—especially in a competitive industry. The new, swirled plastic packaging shape is literally a twist on the simple, classic design of the old bottle—and of hundreds of imitators on the market today. Innovating with a new design keeps consumers’ eyes on this product. The product packaging is inextricably linked to the...