blog    Plastic Ingenuity June 2013 Archive

Consumer Trends Part Three: Convenience is King

Posted by rhelmke on Custom Packaging | Tuesday, June 25th, 2013 | 0 comments

Consumers today lead busy lives driven by mobility and multitasking, and more and more, they favor product packaging that complements this lifestyle. It’s something that we see a lot of here at PI: Consumers look for products that are simple and convenient in multi-use packaging. In this latest look at the biggest consumer trends today, we’re focusing on the ways that packaging companies can develop plastic product packaging that appeals to the convenience-minded consumer. By focusing on convenience in innovative ways, a packaging company like PI can create simple, sustainable solutions for a consumer who is always on the move. Easy-to-Use Product Packaging Product packaging today has to be easy to use, and this frequently means that it must be multi-use. For example, food packaging must be highly versatile, even when made of plastic. This means that frozen dinners packaged in plastic trays must be microwave-safe or even oven-safe without melting or transmitting chemicals. Other plastic packaging must be able to be frozen without cracking and breaking. Another increasingly common focus from packaging companies is pre-portioned packaging. This makes a...

Consumer Trends Part Two: Eliminating Wrap Rage

Posted by rhelmke on Custom Packaging | Tuesday, June 18th, 2013 | 0 comments

It’s happened to everyone: You take something home from the store, and try as you may, the product packaging is practically impossible to penetrate. Your fingernails are useless against its seals, and eventually, you have to settle for scissors or a utility knife. If you don’t cut yourself on those, you’re still vulnerable to the sharp edges of the material left behind. Frustrating, right? That frustration is what we in the industry call “wrap rage,” and it’s something that PI actively works to avoid in our own designs. When a packaging company loses focus on the consumer, they make unwieldy, hard-to-open packages. Consumers have had enough wrap rage, though, so our longtime focus at PI is becoming an industry trend: Make more user-friendly product packaging. Combining Security with Easy Opening A packaging company must be able to find balance between security and user-friendliness. For example, at PI, we manufacture product packaging for high-value items like cell phones and medical supplies. While those items need to be securely packaged to prevent tampering and theft, sealing them too tightly within the package...

Introducing New Blog Series: Consumer Trends

Posted by rhelmke on Custom Packaging | Tuesday, June 11th, 2013 | 0 comments

Here at PI, we like to keep our finger on the pulse of consumer trends. In this new blog series, we want to share with you some of the trends currently sweeping the plastic packaging industry. You’ll learn about what consumers are looking for, what packaging companies are focusing on, and how shifting priorities influence the way that manufacturers design and create custom packaging. For our first entry, let’s turn our attention to something that affects virtually every industry for which we manufacture: Environmental sustainability. Seamlessly Switching Your Substrates For too long in the packaging industry, manufacturers had to choose between style and practicality. More often than not, this meant sacrificing things like environmental friendliness in the name of producing a highly recognizable, branded package. Fortunately, advances in plastic packaging have enabled brands to shift away from that mentality over time—glass soda bottles, for example, can be faithfully replicated in more environmentally friendly plastic. Custom packaging thermoforming capabilities advance in leaps and bounds, and at PI, we see this up close.  More and more package styles once thought possible only...