Considerations for Selecting Product Packaging for Retail

Posted by Rob Helmke | Thursday, September 13, 2012 2 Comments

After a product is created, the way it is displayed in the packaging is another important aspect. Depending upon the store where this merchandise will be sold determines what the packaging should look like as well as how it should be displayed. Retail stores come in a variety of shapes and sizes; and because of this, retailers face some challenges when deciding what is the most suitable format of packaging for their merchandise.

For example, should the item be hung or stocked on shelves? Will the way it is displayed be more beneficial to the consumer for easy access or will it be easier to restock for the retailer? All of these questions are essential for retailers to deliberate.Retail plastic packaging example: LiquaFeed

Hung or Stacked?

In most retail displays there are two main ways of showing merchandise: hanging the item or stacking the item. According to the shape of the product, if an item is round or irregularly shaped it must be hung by packaging it in something such as a clamshell, blister or trifold that suspends the object within the packaging with a slot, or hang hole, at the top of the container for hanging on a peg. Or, if the merchandise is square-shaped, it can easily be stacked and organized in plastic trays.

The Retail Layout

Most retailers have planned diagrams to easily determine where and how their merchandise will be displayed. If a store is not large, making sure the store capacity is being utilized to its fullest potential, while leaving space for customers to walk through is important. By using a variety of packaging methods for products, retailers can ensure that their items are easily visible to consumers while using all of the store’s square footage.

For example, if an art store requires a section to show various drawing papers on a four-foot display while also portraying various sketching tools, they must figure out how to maximize this space. By hanging certain items with packaging such as blister packs and easily stacking the other merchandise below the packs, all of the products can be easily accessible and viewable to the consumer.

In the retail industry, it is imperative to consider not only the needs of the consumer, but also the ability for the retailer to easily stock and display all of the merchandise. By providing a variety of customizable packaging methods to their clients, Plastic Ingenuity ensures that products will not only be packaged in a way that is appealing to the consumer, but also suitable for retail store layout.

The Secrets of Successful Packaging

Topics: Custom Packaging, custom packaging, Design, plastic packaging, plastic packaging design, Plastics, retail, Retail Packaging, retail packaging