Posted by Rob Helmke | Wednesday, March 5, 2014 0 Comments


As a cosmetic company, you produce quality beauty products for your consumers. Without the right cosmetic container packaging, though, your products may be glanced over before they even have the chance to be considered. Consumers need to examine your beauty product's colors, features and applications before they can trust it will be a good purchase for them. Blister packaging is often used to display cosmetics like foundation, eye shadows, lipsticks and more. See how this packaging solution can work for your cosmetics company.See through plastic packaging with custom packaging

Packaging Solutions for Cosmetics

Many cosmetics often come in sealed plastic containers in blister packaging for additional security. The durable plastic encasing of a traditional blister package allows for products to be easily accessible while protected from damage. Cosmetics like eye shadow, lip balms and mascara are prime candidates for blister packaging.

Because many cosmetic products are displayed on racks or pegs, you may want to choose blister packaging. Blister plastic packaging is often used for hanging items because it can display an item's features, while providing additional security from tampering.

Shelf Appearance Appeal

Shelf appearance is key for beauty products. When consumers are purchasing cosmetics, a product’s shelf appeal heavily influences her decision to purchase. Whether she needs to examine a mascara wand or inspect a certain shade of blush, customers need an accurate view of a product to determine if it will work for her.  When a product's packaging isn't transparent, a consumer may not even consider purchasing a product. Because consumers also expect to see something eye-catching, designers have constantly been thinking of new, innovative ways to change their cosmetic packaging. Blister packaging allows you to design an eye-catching backing for better branding and increased shelf appeal.

Customization is Key

Customizing your packaging is a must to help your product stand out on the shelves. A customized packaging solution allows you to create unique packaging for your cosmetics.

At PI, we suggest you evaluate the size you want your packaging to be, as well as where stores will display your cosmetic products.

The Secrets of Successful Packaging

Topics: Custom Packaging, custom packaging, plastic, Plastics