As a cosmetic company, you produce quality beauty products for your consumers. Without the right cosmetic container packaging, though, your products may be glanced over before they even have the chance to be considered. Consumers need to examine your beauty product's colors, features and applications before they can trust it will be a good purchase for them. Blister packaging is often used to display cosmetics like foundation, eye shadows, lipsticks and more. See how this packaging solution can work for your cosmetics company.
Packaging Solutions for Cosmetics
Many cosmetics often come in sealed plastic containers in blister packaging for additional security. The durable plastic encasing of a traditional blister package allows for products to be easily accessible while protected from damage. Cosmetics like eye shadow, lip balms and mascara are prime candidates for blister packaging.
Because many cosmetic products are displayed on racks or pegs, you may want to choose blister packaging. Blister plastic packaging is often used for hanging items because it can display an item's features, while providing additional security from tampering.
Shelf Appearance Appeal
Shelf appearance is key for beauty products. When consumers are purchasing cosmetics, a product’s shelf appeal heavily influences her decision to purchase. Whether she needs to examine a mascara wand or inspect a certain shade of blush, customers need an accurate view of a product to determine if it will work for her. When a product's packaging isn't transparent, a consumer may not even consider purchasing a product. Because consumers also expect to see something eye-catching, designers have constantly been thinking of new, innovative ways to change their cosmetic packaging. Blister packaging allows you to design an eye-catching backing for better branding and increased shelf appeal.
Visibility and Security
Cosmetics are unique because they must be highly visible in their packaging while remaining highly secure. They can't be obscured by their packaging, but because they are generally small and high-value, they must be tamper-resistant.
This is why plastic packaging is generally the standard for cosmetics—it can be extremely tough without sacrificing clarity. Of course, this means that the designer must know which type of plastic provides the best packaging solution for the job. Certain plastics are highly shatterproof, but scratch and compromise the product's aesthetic appeal. Others may be strong, but risk losing their clarity during manufacturing. There is no room for error in packaging for cosmetics, so it takes a designer with encyclopedic plastics knowledge as well as experience in this particular industry.
Fast Design and Production
The cosmetics industry is extremely competitive, which also makes it move at a fast pace. This means that a designer specializing in packaging for cosmetics must be able to work at an equally-fast pace, from initial conception and prototyping to full-scale production. Otherwise, even an innovative product can be late to the store shelf, potentially losing a large share of its target audience before it even gets a chance.
Customization is Key
Customizing your packaging is a must to help your product stand out on the shelves. A customized packaging solution allows you to create unique packaging for your cosmetics.
At PI, we suggest you evaluate the size you want your packaging to be, as well as where stores will display your cosmetic products.