Packaging Particulars Part 4: Retail Packaging

Posted by Rob Helmke | Tuesday, April 2, 2013 0 Comments

No matter the value of what you're selling, you want it to always look its best and be protected in a retail environment. That's why the best plastic manufacturers have the same philosophy we do at PI: There's no such thing as one-size-fits-all packaging for retail. We always take the steps that any quality plastic manufacturer should, because success in the world of retail is highly dependent on how the products are presented to the customer in the store. See the klockner pntaplast eyetracking study report to see how different packaging options can make a difference to the bottom line.

plastic packaging for retailPackaging for Retail Takes Style and Substance

Packaging for retail products has to be highly appealing and highly functional. This means showcasing the product visually, no matter the size or shape, while still making sure that the packaging is secure and fits efficiently on a shelf. While you shouldn't judge a book by its cover, consumers in a retail environment often associate quality packaging with a quality product, so it has to look good while doing its job.

The Varying Security of Plastic Packaging Types

Not all consumer products require heavy-duty security, so the type of plastic used and the design of the package vary depending on the item's value and its target buyer. For example, small toys like action figures may come in blister packaging with cardboard backing, as it is relatively inexpensive, simple and easy for children to open. Conversely, plastic manufacturers may use ultra-clear PVC or PET to construct tamper-resistant clamshell packaging for high-value products, like tools and electronics.

Flexibility with Designs

Plastic packaging manufacturers work especially closely with their clients when designing packages for retail packaging. Because retail packaging both represents and showcases the product, shelf appeal is a major consideration, and client feedback is a crucial part of the design. Manufacturers have to be versatile enough to take client feedback and tailor their packaging designs accordingly—when they don't have a diverse set of thermoforming skills, they aren't always able to accommodate a client's concerns. At PI, we work around this with our complete vertical integration, extensive experience molding different styles of packaging and capabilities with various materials.

The Secrets of Successful Packaging

Topics: Plastics, Retail Packaging