We've talked on this blog before about the potential dangers of wrap rage—the phenomenon of becoming so frustrated by hard-to-open plastic packaging that you develop a negative association with the brand, or worse, hurt yourself in the effort to open the package.
We go to great lengths to create plastic packaging that is secure without inducing wrap rage, and any packaging company that doesn't make this a priority already is facing some serious challenges in 2014. When consumers rely on cutting open plastic packaging with scissors, box cutters, knives or other sharp implements, they risk hurting themselves and causing significant damage to the products inside. Statistics show that 70 percent of cuts and abrasions are to the fingers and hands—do you have a plan for protecting your customers from injuring themselves on your plastic packaging?
Can You Make Secure Plastic Packaging Easy to Open?
In the packaging world, some conventional wisdom suggests that your product packaging can be either secure or easy to open, but not both. Small, high-value consumer goods like smartphones, designer headphones and accessories for electronics are more ubiquitous than ever, though, and can't always be kept under lock and key in a store environment.
This means confronting the need for packaging that's secure in the store, but not too difficult to safely open at home. At PI, one solution we've implemented in the past is a proprietary EasyOpen product packaging design. This type of design is tamper evident and conspicuous, discouraging consumers from opening the package in-store while keeping the product inside relatively accessible.
Should All Product Packaging Be Easy to Open?
Naturally, there are exceptions to the rule, and while easy-to-open product packaging is a boon for consumers, a packaging company should be selective when determining just how easy to make things.
Some consumer products, for example, are potentially dangerous and meant to be used only by able-bodied adults. A blowtorch or a set of knives, for example, are designed for a specific audience. Making plastic packaging for items like these too easy to open can be problematic after the point of sale—just like medications may be packaged in child-resistant bottles, potentially dangerous products can benefit from packages that offer some resistance.
At times, there is a thin line between plastic packaging that is too difficult and too easy to open. If you're not sure how to find that middle ground for your own product, make sure that you work with a packaging company that has experience with a wide variety of industries, and can design the custom solution right for you.