Rigid Plastic Beverage Industry Growing

Posted by Rob Helmke | Tuesday, March 18, 2014 1 Comment


At PI, we are eager to hear news about the future of rigid plastic packaging. We’ve already discussed some of the basics about rigid plastic. Now, we’re excited to see that this type of plastic packaging is growing in popularity for the food and beverage industry. Globally, rigid plastic industry brought in $18 billion in 2012 and experts have projected it will grow five percent within the next four years. These plastics are also becoming increasingly recycle-friendly, and they’re quickly becoming a first choice for manufacturing and packaging companies alike.

Growing Demandrigid-plastic-packaging

As people demand more transparency in their food and drink options, the rigid plastic market has also grown. As an ideal solution for clear packaging, companies often use rigid plastic for beverage containers, like sodas and milk jugs to let consumers easily see the product they are purchasing. Businesses often use rigid plastic because it is designed for durability, greatly reducing any chance for leakage or puncture in food and drink containers. Companies are even using this plastic outside the food industry for products like vehicle lighting systems and eyeglasses.

Reducing Weight

Rigid plastic is great for companies who want flexibility when designing their packaging for products. Because manufacturers can easily customize rigid plastic, companies can often redesign a product to cut down on the products' weight. Smart Balance has recently followed this trend with their newly designed square containers, eliminating .5 in. of the total diameter and, subsequently, increasing warehouse efficiencies by 60 percent and shelf efficiencies by 50 percent.

Not only is this plastic versatile, it can be customized to your needs, including lower weights. Companies can easily reduce products’ plastic packaging weight without sacrificing the integrity of the product. At PI, we are excited to see this trend emerge for the rigid plastic industry.

Cost Saving

Naturally, when a company reduces its consumption of products, they lower their production costs as a result. That’s why many companies have redesigned their product selection to have new, lighter plastic packaging as a cost-saving budgetary measure. When Infini reduced the weight of its bottles by 15 percent, they gained 21 percent savings. For companies who are looking for a way to stay within price margins while improving efficiency, rigid plastic is an ideal material for packaging products.

The Secrets of Successful Packaging

Topics: Marketing, plastic packaging, plastic packaging design, Plastics