The Importance of Being the Brand

Posted by Rob Helmke | Monday, June 4, 2012 0 Comments

Every person and every business has a unique personality. Families with a large number of children often comment on how each child has a unique disposition. Businesses are the same. A review of any industry segment provides hypersensitive cases where not only do these entities have unique personalities, but also strategies to actively separate each competitor from the others so customers recognize the best in the field. It's all done in the name of brand recognition.

The tendency to strive for a unique personality in the market, which business experts state leads to increased sales and revenue, appears ever so forcefully in the automotive industry. With branding, which includes such key elements as name, symbol and design, automotive manufacturers strive to lift the image of their brand above all the competition. Advertising often includes a favorable comparison of their car against all the other vehicles.

Quality Counts

BrandingQuality is a typical point of comparison in these advertising campaigns. But the image of quality has to be extended to the product, which in the case of auto manufacturers is the vehicle. Many manufacturers are including custom packaging on new cars to show customers that they are concerned about the quality of their products as they leave the plant and arrive at the dealership.

This type of customization is essential to differentiate your brand and drive customer loyalty, whether it’s an automobile, or a cell phone, or even fresh cut food products.  So besides building an entire custom packaging group within a business, where do companies find packaging services that can implement these innovative ideas for a marketing strategy and possibly add new ideas to the team that will help cement a brand?

Choosing the Right Firm

Choose the right firm for your specific needs. Look for one with several years experience in designing and manufacturing custom packaging solutions for leading name brands. Choosing a firm you can trust, like Plastic Ingenuity, will alleviate some of the stress of handing over your precious goods.

A good firm will have analysts and design engineers review the requirements and key components for new products. Solution review workshops are held to rapidly prototype a packaging solution that fits the vision of the customer. Knowing that the time to market is critical, firms with experience will have developed an innovative prototyping strategy to get packages to customers faster than any other design firm.

Flexibility is Key

The process your company uses should be flexible enough to create multiple prototypes that support field tests and gather customer feedback, which in turn will improve the chances of eventual customer adoption. Molds can then be created that can be executed directly into manufacturing and production.

Of course, designing the packaging before launching the product is the best approach, but the key success factors of effectively branding a product are delivering a clear message, providing credibility, connecting with the customer, motivating a sale and strengthening loyalty.

Bottom line, you want a firm that has the experience, innovation, creativity and resources to develop a custom package that will help establish a standout product.

The Secrets of Successful Packaging


Topics: advertising, brand, brand recognition, branding, Custom Packaging, Design, design, graphic design, Marketing, marketing