Adding Value to Plastic Packaging: Global Consumers Speak Out

Posted by Rob Helmke | Tuesday, May 28, 2013 | 0 Comments

You don't have to work for a major packaging company to know that consumers care about quality. A recent study conducted by Ipsos InnoQuest, however, goes into more detail about what exactly people are looking for in their plastic packaging—and here at PI, their answers come as no surprise. This global study reveals that the majority of consumers would actually pay more for a product if it came in "packaging that keeps food fresh long" or "is environmentally friendly." In our experience, those things can actually go hand-in-hand, creating a superior product that's also more eco-friendly.


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