Walmart’s Packaging Playbook: How it Impacts Your Retail Packaging

Posted by Rob Helmke | Friday, October 20, 2017 | 0 Comments

When designing packaging that is both functional and aesthetically pleasing, packaging engineers often look to end users for important feedback. Consumer opinions can be challenging for manufacturers to access, however, since the retail industry functions as a middleman.

Retailers have excellent insight into consumers’ preferences, so it’s important for engineers in the custom retail packaging industry to pay attention to retailer decisions and developments, like Walmart’s influential Sustainable Packaging Playbook.


The Advantages of Clamshell Packaging

Posted by Rob Helmke | Tuesday, January 13, 2015 | 1 Comment

A clamshell package, as the name implies, is comprised of two joined pieces of packaging material, which completely surround the item or product.


Packaging Specifications for Food, Medical, and Retail Items

Posted by Rob Helmke | Tuesday, October 14, 2014 | 0 Comments

Packaging standards are constantly evolving to provide consumers with the safest, most secure products possible. At Plastic Ingenuity, we are committed to educating ourselves on the latest packaging specifications across various industries. Here, we’ve outlined explanations of packaging standards for three different product types: food, medical and retail. Consult with our list to determine what to discuss with your packaging company for your specific products.


How To Select The Best Packaging for Your Product

Posted by Rob Helmke | Tuesday, July 1, 2014 | 2 Comments



How Companies Create Special Edition Plastic Packaging

Posted by Rob Helmke | Thursday, June 26, 2014 | 6 Comments

How Companies have Created Limited-Time Packaging

The World Cup has been taking the globe by storm this summer—and the packaging community has taken note. Companies like McDonald’s, Budweiser, Gillette and many others have branded their products for this worldwide event—and with good reason. Limited-edition packaging is an ideal way to reach both long-time and brand new consumers because it’s specifically targeted to their interests, or they may just be intrigued by the idea of a one-of-a-kind, once-in-a-lifetime packaging design. Either way, special-release packaging can create a big impact for your company. See how some of the leading brands in various industries have been successful with limited-edition packaging—and how you can create your own plastic packaging for enhanced market performance.


Creating Plastic Packaging That’s Ready for Retail Markets

Posted by Rob Helmke | Tuesday, June 10, 2014 | 0 Comments

Plastic Ingenuity specializes in helping companies create customized packaging designs, and throughout our experience, we have noticed that plastic packaging needs to meet various requirements to ensure it performs well in stores. A product’s packaging needs to be practical, protective and composed of the top plastic materials, all while having a memorable branded design. To help you create a packaging design that’s ready for retail markets, consider the following ideas.


Study Notes Benefits of Plastic Packaging

Posted by Rob Helmke | Tuesday, June 3, 2014 | 0 Comments

A new study sponsored by The American Chemistry Council (ACC) and the Canadian Plastics Industry Association has revealed that plastic packaging has significant benefits over other packaging alternatives. The study, titled “Impact of Plastics Packaging on Life Cycle Energy Consumption and Greenhouse Gas Emissions in the United States and Canada,” revealed that plastic packaging could actually reduce greenhouse gas emissions and total energy use compared to other packaging options created with substitute materials.


Capri Sun Embraces Plastic Packaging

Posted by Rob Helmke | Tuesday, May 6, 2014 | 0 Comments

We know how much consumers like products in transparent packaging. Now, the team at Capri Sun realizes that, too. After customers were telling story after story claiming they found mold in the beverage containers, Kraft, the parent company of the children’s beverage line, announced the beverages would now come with clear bottoms for increased transparency, both literally and figuratively. The company’s new line of packaging comes with a new tagline, too—“See the goodness before it’s gulped.” This recent campaign shows the company is committed to providing quality products for customers. If your company is contemplating the switch to clear plastic packaging for your products, now’s an ideal time to make the transition. Increased visibility can translate to increased user interest and, ultimately, sales.


All About Rigid Plastic

Posted by Rob Helmke | Tuesday, February 18, 2014 | 2 Comments



Pepsi's Scented Bottle Cap Strategy

Posted by Rob Helmke | Tuesday, October 15, 2013 | 1 Comment

Earlier this year, Pepsi announced that its soda bottles would be changing their shape for the first time in 16 years. It looks like the changes won't be stopping there, though, as a recently reported patent could be introducing a new sensory experience to their plastic packaging. So what's Pepsi's plan, and what does it mean for the future of plastic packaging design?


Plastic Ingenuity Blog

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