Walmart’s Packaging Playbook: How it Impacts Your Retail Packaging

Posted by Rob Helmke | Friday, October 20, 2017 | 0 Comments

When designing packaging that is both functional and aesthetically pleasing, packaging engineers often look to end users for important feedback. Consumer opinions can be challenging for manufacturers to access, however, since the retail industry functions as a middleman.

Retailers have excellent insight into consumers’ preferences, so it’s important for engineers in the custom retail packaging industry to pay attention to retailer decisions and developments, like Walmart’s influential Sustainable Packaging Playbook.

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