blog    Plastic Ingenuity May 2012 Archive

Plastics Make it Possible

Posted by rhelmke on Food Packaging | Monday, May 28th, 2012 | 0 comments

The flexibility plastic packaging offers is one of its most vital characteristics.  Plastic offers the ability to provide packaging and products that few other materials can over a wide range of market segments. The flexibility plastic packaging offers is one of its most vital characteristics. Plastic offers the ability to provide packaging and products that few other materials can, over a wide range of market segments. Retail Packaging: Many retailers prefer plastic packaging for a number of reasons. These reasons include product protection, theft resistance, visual appeal, ease of display, and cost. The anti-theft dynamic of plastic packaging allows for retailers to display high end items within the reach of consumers with less concern for pilferage. This provides customers with a visual depiction of the product, which has been proven to increase sales. The visual aesthetics of the plastic packaging is, in many cases, as important as the product itself. Food Packaging: In the food packaging field, plastics increase the shelf-life of various foods. Along with keeping food fresh longer, plastic packaging has reduced the amount of waste for various...

Benefits to Marketing with the Right Packaging

Posted by rhelmke on Environment | Monday, May 21st, 2012 | 0 comments

Leo Burnett, a marketing pioneer, once commented on successful marketing strategies for companies with these insights: “Make it simple. Make it memorable. Make it inviting to look at.” As businesses strive to innovate and bring new products to hungry customers, the difference between successful launches and failures is likely tucked away somewhere between simple and inviting. Thus, the primal purpose of any marketing team evolves as the company works to brand products that will hopefully bond with customer interests. Entice Customers with a Memorable Package Key to making a product memorable is packaging design. A company like Coca-Cola or Anheuser-Busch exercises great effort to ensure its simple, inviting product is distributed clearly in very controlled packaging. In fact, the brand and logo are so recognizable that images of the package can be displayed on a racecar moving over 200 miles an hour and fans still recognize the advertised product. Packaging solutions for any product should be carefully evaluated as a key success factor for the marketing strategy. Think for instance how the selection of poorly planned packaging material might influence...

Plastic Ingenuity Receives SQF Certificates

Posted by rhelmke on Food Packaging | Monday, May 14th, 2012 | 0 comments

Plastic Ingenuity’s Cross Plans, WI and Mazomanie, WI facilities have recently received SQF, level three certification. The SQF (Safe Quality Food) program is a leading global food safety and quality certification and management system, designed to meet the needs of buyers and suppliers. The program provides independent certification that a supplier’s food safety and quality management systems comply with international and domestic food safety regulations. This enables suppliers to assure customers that food has been produced, processed, prepared, and finally,  handled according to the highest possible standards, at all levels of the supply chain. There are three separate levels of certification for Safe Quality Food programs; Levels one, two or three. Plastic Ingenuity received the highest level of certification, level three. This certification comes with many supplemental benefits. It provides buyers and suppliers with the confidence and reassurance that audits are performed in a standard, efficient manner.  Here are a few additional advantages of SQF certification according to the Safe Quality Food Institute: Benefits for buyers Consistency In the way audits are conducted In the audit outcome Comparing results Access...

Three Characteristics of an Industry-Leading Packaging Partner

Posted by rhelmke on Medical packaging | Monday, May 7th, 2012 | 0 comments

  Maintaining quality control is an essential part of any business operation. The same is true when choosing a packaging solution for your products. Selecting a packaging company with a solid reputation for durability, reliability and innovation can go a long way toward impressing customers and pleasing distributors. All three of these characteristics are necessary in order to create the ideal packaging solution for your product. Here’s why they matter so much. Durability Package integrity is vital to creating the best possible impression on your customers. No matter how great it looks or how eye-catching the design may be, a packaging solution that doesn’t hold together and protect its contents from factory to showroom floor has failed in its primary purpose. Packaging solutions from firms like Plastic Ingenuity are designed to stand up to the stresses and impacts of transport and arrive looking as good as they did when they started. Reliability In many cases, getting your product to market first can mean the difference between success and failure for a particular product line. Many packaging companies specialize in getting...