blog    Plastic Ingenuity February 2014 Archive

Packaging As A Marketing Effort

Posted by rhelmke on Custom Packaging | Tuesday, February 25th, 2014 | 0 comments

Here at Plastic Ingenuity, we already know custom packaging can directly affect consumers’ choices and how they perceive a particular item based on its looks in the packaging. But how does it work, exactly, and how can you design your products’ packaging for retail? We’ve outlined what to focus on when deciding what packaging is best for your products: Design With so many different companies in the market offering the same products, an unexpected yet enticing packaging design can make or break a sale. For example, many medicines are packaged in small, cylindrical bottles. With innovative custom packaging like PI’s design for Help Remedies, though, you can attract the consumer’s attention with something unexpected. This makes it stand out from the competition, even in a crowded marketplace. Colors Colors should never be more than an afterthought when it comes to packaging for your product. When packaging for retail, it’s always important to remember that people often love to see bold and attractive colors used. A person may purchase a product after noticing it by its bright, eye-catching custom packaging. In...

All About Rigid Plastic

Posted by rhelmke on Custom Packaging | Tuesday, February 18th, 2014 | 0 comments

  At Plastic Ingenuity, we offer many different types of rigid plastics for all types of consumers’ needs. Wondering what rigid plastic actually is, though? Here, we outline the basics of rigid plastic, as well as some of its many perks. Protection and durability One of the biggest advantages of rigid plastic is its protection. Whether it’s clamshell food containers or cell phone packaging, rigid plastic can ensure your product is delivered just as it was intended. This thermoformed plastic is resistant to the elements, keeping outside debris from the product, so you don’t have to worry about the product becoming damaged. In addition to providing protection for your products, hard, rigid plastic also can be extremely durable. Variety of substrates No matter your plastic packaging needs, there is a substrate for you. From durable and lightweight PET plastics to heavy-duty HDPE, a talented manufacturer can help you determine the material that will be most cost-effective while fitting your product’s needs. Variety of shapes Thanks to custom thermoforming molds, rigid thermoformed plastic can be molded in a virtually-unlimited number of...

Healthy Food Portions For Custom Plastic Food Containers

Posted by rhelmke on Custom Packaging | Tuesday, February 11th, 2014 | 0 comments

It’s a known fact that portion control can lead directly to weight loss results, but how can packaging play a role in this? With prepackaged, healthy portions of food. As people attempt to stick to their New Year’s resolutions to stay healthy and perhaps even lose weight, portion control is more important than ever. At Plastic Ingenuity, we know it’s important to businesses considering plastic food packaging to offer not only a healthy product, but a healthy product in the amount that consumers want. Portioned meals for increased sales Consumers increasingly expect to find foods with custom plastic food containers in sizes that contain healthy portions, particularly as they turn to companies providing prepackaged foods in healthy portions as a way to stay on track with their diets. People, especially those with busy lives and careers, don’t want to be bothered with having to portion out food for themselves—they’d much rather have custom plastic food containers with an acceptable allocation of food, so they can be health-conscious without having to think about it. For some products, portion controlled packaging could...

The Future Of Biodegradable Packaging

Posted by rhelmke on Custom Packaging | Tuesday, February 4th, 2014 | 0 comments

Here at Plastic Ingenuity, we fully support any environmentally conscious efforts in our packaging production, and our PLA packaging line is a testament to that. That being said, biodegradable packaging is continuing to become more and more popular among consumers. So what do manufacturers mean when they refer to something as “biodegradable?” What is biodegradable plastic? Currently, two types of biodegradable plastic exist: plant-based hydro-degradable plastic and petroleum-based oxo-biodegradable plastic. As biodegradable plastic breaks down, microorganisms like bacteria convert the plastic to water, biomass and carbon dioxide. Many elements are used to create biodegradable plastic and packaging, including polyanhydrides, polyvinyl alcohol and compostable additives. What is biodegradable plastic used for? True biodegradable packaging has not been fully integrated into all plastic products at this time. Currently, biodegradable plastic is being used most commonly for items like plastic bags, food containers, trays and utensils. It is also being used for packing peanuts and other protective packaging items. How much can they compost? Biodegradable does not necessarily mean it will completely go away—instead, it means it has the potential to be broken...